GET INSIGHTS FROM REAL CUSTOMERS,
AI-DRIVEN INTERVIEWS DONE IN DAYS NOT WEEKS
Use AI-powered MARKET RESEARCH interviews to understand Your
Customers 10x faster, 5x cheaper with Zero Compromise on quality.
From Research Objectives To Business Decisions In 4 Clicks.
1
Ask
Ask
Type in your business objective—AI understands the brief instantly.
2
Design
Design
Merren auto-builds a smart discussion guide tailored to your needs.
3
Converse
Converse
AI-powered interviews engage real consumers at scale, in their own words.
4
Reveal
Reveal
Get ready-to-use insights report-rich, fast, and decision-ready.
High Performer
Survey Software 2024
High Performer
Asia Pacific 2024
High Performer
Asia 2024
High Performer
India 2024
Take Charge of Your Decisions. No Market Research Expertise Needed.
Run high-quality research with the power of AI. Get customer insights that help you confidently drive your business decisions.
Run Hybrid Quant + Qual Interviews
Depth of conversation and breadth of numbers in a single research.
Multilingual, Global Reach
Run research in 32 languages across the world.
Test Any Media
Test image, videos Ads or any other stimulus without switching platforms.
Global Panel Capability
Access pre-recruited, high-quality consumer panels anytime.
Interact with Your Data
Ask your questions. No dashboards needed. Just straight answers.
Turn Data Into Clarity
View transcripts, summaries and download powerpoint reports in a few clicks.
Case Studies:
How AI Led Customer Research Turned Data into Strategies in Days
Merren has built Maya AI with a new vision: accelerate qualitative and ….
A leading FMCG company wanted to understand consumer perceptions, usage contexts, ….
A major FMCG organisation needed to test its value proposition. This was an ….
From Research Brief to Insights in 4 Steps
Set Your Objective
Get an instant customizable Qual and Quant discussion guide. Simply enter your business question.
Deploy in Minutes
Run voice, chat, or video interviews in multiple languages via WhatsApp, web, or phone.
AI Moderation at Scale
Identical probing, adaptive follow-ups, and consistent quality results be it 100 or 1,000 interviews.
Instant Insights
Get transcripts, summaries, verbatims, and PPT-ready analysis in hours, not weeks.
Set Your Objective
Get an instant customizable Qual and Quant discussion guide. Simply enter your business question.
Deploy in Minutes
Run voice, chat, or video interviews in multiple languages via WhatsApp, web, or phone.
AI Moderation at Scale
Identical probing, adaptive follow-ups, and consistent quality results be it 100 or 1,000 interviews.
Instant Insights
Get transcripts, summaries, verbatims, and PPT-ready analysis in hours, not weeks.
State Your Research with An Objective
- Define your research goal: behavior, product concept and unmet needs
- Upload context: competitor studies, existing buyer personas or relevant URLs
- AI suggests key exploration areas to never miss any critical areas: e.g. demographics, emerging trends.
Assess Key Information Areas To Create A Discussion Guide
- Auto-generate thematic “key information areas” based on your research objective.
- Clarify research scope with precision such as “Decision Factors” that include price sensitivity, convenience, competitive comparison.
- Regenerate, edit or reorder the thematic areas as needed.
- AI builds an open-ended discussion guide to edit, add probes, or regenerate questions.
Customize the Interviewer & Publish the Research Campaign
- Customize your interviewer persona, pronunciations and voice settings.
- Select languages to adhere to the multilingual nature of participants.
- Customize the opening message: set expectations, build rapport, mention duration, etc.
- Launch campaign, omnichannel: share interview URL, integrate with live tools (Zoom, Teams, Google Meet), deploy asynchronously.
Assessing Dashboard Responses and Generate Quick Reports
- Centralized analysis dashboard aggregates transcripts, themes, and sentiment in real time.
- AI-powered tools synthesize responses across markets/languages without bias.
- Generate actionable reports in hours. No waiting for traditional qualitative coding and clustering.
- Conduct interviews simultaneously at scale: insights emerge quicker across geographies
State Your Research with An Objective
- Define your research goal: behavior, product concept and unmet needs
- Upload context: competitor studies, existing buyer personas or relevant URLs
- AI suggests key exploration areas to never miss any critical areas: e.g. demographics, emerging trends.
Assess Key Information Areas To Create A Discussion Guide
- Auto-generate thematic “key information areas” based on your research objective.
- Clarify research scope with precision such as “Decision Factors” that include price sensitivity, convenience, competitive comparison.
- Regenerate, edit or reorder the thematic areas as needed.
- AI builds an open-ended discussion guide to edit, add probes, or regenerate questions.
Customize the Interviewer & Publish the Research Campaign
- Customize your interviewer persona, pronunciations and voice settings.
- Select languages to adhere to the multilingual nature of participants.
- Customize the opening message: set expectations, build rapport, mention duration, etc.
- Launch campaign, omnichannel: share interview URL, integrate with live tools (Zoom, Teams, Google Meet), deploy asynchronously.
Assessing Dashboard Responses and Generate Quick Reports
- Centralized analysis dashboard aggregates transcripts, themes, and sentiment in real time.
- AI-powered tools synthesize responses across markets/languages without bias.
- Generate actionable reports in hours. No waiting for traditional qualitative coding and clustering.
- Conduct interviews simultaneously at scale: insights emerge quicker across geographies
10 Responses or 10,000 Responses. You and Your Customer’s Data Is Confidential Not Collected.
At Merren, every customer’s data is encrypted and not used to train any AI-capabilities. To read more about
our GDPR compliance, check our privacy policy here.
Milestones Reached With Conversational Interviews
Built for your industry. Built for the best experiences.
FMCG
Media
Automotive
BFSI
Beauty and Health
Pharma and Wellness
D2C
“It feels closer to a skilled moderator than a CATI call.”
Senior Insights Manager, FMCG
“Safe space for people to discuss sensitive topics.”
VP Marketing, OTT
“Fraction of the cost, without losing depth.”
CMO, Consumer Tech
Your Research. Live. This Week.
Book a 15-minute live demo and see your own objectives turned into ready-to-use insights in under 48 hours.
First 5 interviews free | Your data is encrypted and never used for training. | Optional human QA on transcripts and analysis.