Merren AI-Powered Customer Research Tool for Qual & Quant Insight

GET INSIGHTS FROM REAL CUSTOMERS,
AI-DRIVEN INTERVIEWS DONE IN DAYS NOT WEEKS

Use AI-powered MARKET RESEARCH interviews to understand Your
Customers 10x faster, 5x cheaper with Zero Compromise on quality.

From Research Objectives To Business Decisions In 4 Clicks.

1

Ask

Ask

Type in your business objective—AI understands the brief instantly.

2

Design

Design

Merren auto-builds a smart discussion guide tailored to your needs.

3

Converse

Converse

AI-powered interviews engage real consumers at scale, in their own words.

4

Reveal

Reveal

Get ready-to-use insights report-rich, fast, and decision-ready.

High Performer
Survey Software 2024

High Performer
Asia Pacific 2024

High Performer
Asia 2024

High Performer
India 2024

Take Charge of Your Decisions. No Market Research Expertise Needed.

Run high-quality research with the power of AI. Get customer insights that help you confidently drive your business decisions.

Run Hybrid Quant + Qual Interviews

Depth of conversation and breadth of numbers in a single research.

Multilingual, Global Reach

Run research in 32 languages across the world.

Test Any Media

Test image, videos Ads or any other stimulus without switching platforms.

Global Panel Capability

Access pre-recruited, high-quality consumer panels anytime.

Interact with Your Data

Ask your questions. No dashboards needed. Just straight answers.

Turn Data Into Clarity

View transcripts, summaries and download powerpoint reports in a few clicks.

Case Studies:
How AI Led Customer Research Turned Data into Strategies in Days

Maya AI: Accelerate Qual and Quant Research with Merren’s New AI Capabilities

Merren has built Maya AI with a new vision: accelerate qualitative and ….

Maya Unlocked Deep Insights
in 10 Days

A digital wellness company captured insights from mid-career executives, 4x faster without compromising emotional metrics and empathy.

Finding the Right Price Point: How Maya AI Supported a Major FMCG Case Study

A major FMCG organisation needed to test its value proposition. This was an ….

From Research Brief to Insights in 4 Steps

1.

Set Your Objective

Get an instant customizable Qual and Quant discussion guide. Simply enter your business question.

2.

Deploy in Minutes

Run voice, chat, or video interviews in multiple languages via WhatsApp, web, or phone.

3.

AI Moderation at Scale

Identical probing, adaptive follow-ups, and consistent quality results be it 100 or 1,000 interviews.

4.

Instant Insights

Get transcripts, summaries, verbatims, and PPT-ready analysis in hours, not weeks.

1.

Set Your Objective

Get an instant customizable Qual and Quant discussion guide. Simply enter your business question.

2.

Deploy in Minutes

Run voice, chat, or video interviews in multiple languages via WhatsApp, web, or phone.

3.

AI Moderation at Scale

Identical probing, adaptive follow-ups, and consistent quality results be it 100 or 1,000 interviews.

4.

Instant Insights

Get transcripts, summaries, verbatims, and PPT-ready analysis in hours, not weeks.

State Your Research with An Objective

Define your research goal: behavior, product concept and unmet needs
Upload context: competitor studies, existing buyer personas or relevant URLs
AI suggests key exploration areas to never miss any critical areas: e.g. demographics, emerging trends.

Assess Key Information Areas To Create A Discussion Guide

Auto-generate thematic “key information areas” based on your research objective.
Clarify research scope with precision such as “Decision Factors” that include price sensitivity, convenience, competitive comparison.
Regenerate, edit or reorder the thematic areas as needed.
AI builds an open-ended discussion guide to edit, add probes, or regenerate questions.

Customize the Interviewer & Publish the Research Campaign

Customize your interviewer persona, pronunciations and voice settings.
Select languages to adhere to the multilingual nature of participants.
Customize the opening message: set expectations, build rapport, mention duration, etc.
Launch campaign, omnichannel: share interview URL, integrate with live tools (Zoom, Teams, Google Meet), deploy asynchronously.

Assessing Dashboard Responses and Generate Quick Reports

Centralized analysis dashboard aggregates transcripts, themes, and sentiment in real time.
AI-powered tools synthesize responses across markets/languages without bias.
Generate actionable reports in hours. No waiting for traditional qualitative coding and clustering.
Conduct interviews simultaneously at scale: insights emerge quicker across geographies

State Your Research with An Objective

Define your research goal: behavior, product concept and unmet needs
Upload context: competitor studies, existing buyer personas or relevant URLs
AI suggests key exploration areas to never miss any critical areas: e.g. demographics, emerging trends.

Assess Key Information Areas To Create A Discussion Guide

Auto-generate thematic “key information areas” based on your research objective.
Clarify research scope with precision such as “Decision Factors” that include price sensitivity, convenience, competitive comparison.
Regenerate, edit or reorder the thematic areas as needed.
AI builds an open-ended discussion guide to edit, add probes, or regenerate questions.

Customize the Interviewer & Publish the Research Campaign

Customize your interviewer persona, pronunciations and voice settings.
Select languages to adhere to the multilingual nature of participants.
Customize the opening message: set expectations, build rapport, mention duration, etc.
Launch campaign, omnichannel: share interview URL, integrate with live tools (Zoom, Teams, Google Meet), deploy asynchronously.

Assessing Dashboard Responses and Generate Quick Reports

Centralized analysis dashboard aggregates transcripts, themes, and sentiment in real time.
AI-powered tools synthesize responses across markets/languages without bias.
Generate actionable reports in hours. No waiting for traditional qualitative coding and clustering.
Conduct interviews simultaneously at scale: insights emerge quicker across geographies

10 Responses or 10,000 Responses. You and Your Customer’s Data Is Confidential Not Collected.

At Merren, every customer’s data is encrypted and not used to train any AI-capabilities. To read more about
our GDPR compliance, check our privacy policy here.

Milestones Reached With Conversational Interviews

Respondents Reached

0 +

Researchers Delivered

0 +

Brands Serviced

0 +

Built for your industry. Built for the best experiences.

FMCG

Media

Automotive

BFSI

Beauty and Health

Pharma and Wellness

D2C

“It feels closer to a skilled moderator than a CATI call.”

Senior Insights Manager, FMCG

“Safe space for people to discuss sensitive topics.”

VP Marketing, OTT

“Fraction of the cost, without losing depth.”

CMO, Consumer Tech

Your Research. Live. This Week.

Book a 15-minute live demo and see your own objectives turned into ready-to-use insights in under 48 hours.

First 5 interviews free | Your data is encrypted and never used for training. | Optional human QA on transcripts and analysis.

Maya AI
Traditional Research

Features	Maya AI	Traditional Research
Features	Features		$3999 /year
Interview Speed	Customized interviews done in minutes easily	Takes weeks to derive conclusion
Cost	Affordable and a better choice especially for larger research campaigns	High cost of manpower and research expertise.
Scale	AI interviews can reach 100s of participants in a single click, across geographies	Research limited by geography, cost and sometimes, regulations.
Depth	Maya asks intelligent follow-ups thus collecting deep insights even for sensitive topics.	Manual creation of research guides, data collection method and analysis
Reports	Get instant report generation by AI- powered analysis and data-driven insights	Reports take weeks to assess, process and compile
		Buy Now