Ad Creative Testing Survey
For EdTech Industry

Explore our Ad Creative Testing survey template as created for the EdTech industry. Find out what captivates your target viewers, factors that affect brand value and campaign effectiveness.

Ad Creative Testing Survey For EdTech Industry

1. Which ad creative do you prefer for <Your Brand>? (MCQ-Single Selection)
○ Option A: Image
○ Option B: Video

2. What elements do you find most appealing in the preferred ad creative?  (MCQ-Multiple Selection)
□ Clear and attractive visuals
□ Engaging storyline/message
□ Relevant to educational needs
□ Eye-catching colors
□ Conveys benefits effectively
□ Other (Please specify)

3. How does the preferred ad creative align with the overall brand message of <Your Brand>? (MCQ-Single Selection)
○ Completely aligned
○ Mostly aligned
○ Neutral
○ Slightly misaligned
○ Completely misaligned

4. What emotions or feelings does the preferred ad creative evoke in you? (MCQ-Multiple Selection)
□ Inspiration/Motivation
□ Curiosity/Interest
□ Trust/Reliability
□ Excitement
□ Other (Please specify)

5. How likely are you to engage with the ad creative and learn more about <Your Brand>? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

6. What improvements could be made to enhance the impact of the preferred ad creative? (MCQ-Multiple Selection)
□ Shorter duration/length
□ More descriptive visuals
□ Clearer call-to-action
□ Enhanced storytelling
□ Other (Please specify): [Open-ended]

7. Does the preferred ad creative effectively highlight the unique features or benefits of <Your Brand>? (MCQ-Single Selection)
○ Yes, very effectively
○ Yes, to some extent
○ Neutral
○ No, not effectively

8. Select the elements that, if improved, would make you consider the non-preferred ad creative. (MCQ-Multiple Selection)
□ Better presentation of features
□ Enhanced visual appeal
□ More engaging storyline
□ Better conveyance of benefits
□ Other (Please specify)

9. In your opinion, which ad creative is more likely to resonate with the target audience of <Your Brand>? (MCQ-Single Selection)
○ Option A: Image
○ Option B: Video

10. Any additional feedback or comments regarding the ad creatives for <Your Brand>? (Open-ended)
Ans: ___________________________________________________