Ad Creative Testing Survey
For Education Industry

1. Which type of ad format do you find more engaging or compelling in educational promotions? (MCQ-Multiple Selection)
□ Images
□ Videos

2. What attracts you the most in an image-based educational ad? (MCQ-Multiple Selection)
□ Clear and impactful visuals
□ Concise and compelling text
□ Relevant and relatable imagery
□ Use of color and design
□ Other (please specify)

3. What specific elements do you expect in a video-based educational ad to capture your interest? (MCQ-Multiple Selection)
□ Engaging storytelling
□ Informative content delivery
□ High-quality visuals/animations
□ Clear and concise messaging
□ Other (please specify)

4. In your opinion, which ad format tends to convey educational information more effectively? (MCQ-Single Selection)
○ Images
○ Videos

5. How likely are you to engage with an educational ad in image format? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

6. How likely are you to engage with an educational ad in video format? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

7. What, in your view, makes an image-based educational ad stand out from the competition? (Open-ended)
Ans: ___________________________________________

8. What, in your view, makes a video-based educational ad stand out from the competition? (Open-ended)
Ans: ___________________________________________

9. What emotions or feelings do you think each ad format (image and video) evokes effectively in educational promotions? (Open-ended)
Ans: ___________________________________________

10. Which ad format would you prefer <Your Brand> to use more frequently for its educational promotions in the future? (MCQ-Single Selection)
○ Images
○ Videos
○ Neutral/No preference