Advertising Effectiveness Survey For
Media And Entertainment Industry

1. Have you recently encountered any advertising or promotional content related to <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

2. Where did you see/hear <Your Brand>’s advertisements?  (MCQ-Multiple Selection)
□ Television
□ Social Media (Facebook, Instagram, Twitter, etc.)
□ Streaming Platforms (Netflix, Hulu, etc.)
□ Radio
□ Billboards/Outdoor Ads
□ Online News Websites
□ Podcasts
□ Other (Please specify)

3. How frequently have you seen <Your Brand>’s advertisements in the past month? (MCQ-Single Selection)
○ Multiple times a day
○ Daily
○ 2-3 times a week
○ Once a week
○ Less than once a week

4. Which ad format do you find most engaging from <Your Brand>?  (MCQ-Multiple Selection)
□ Video commercials
□ Social media posts/ads
□ Banner/display ads
□ Sponsored content/articles
□ Audio/radio ads
□ Influencer endorsements
□ Other (Please specify)

5. How likely are you to recall <Your Brand>’s advertisements after seeing/hearing them? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

6. Which emotions or feelings do <Your Brand>’s advertisements evoke in you? (MCQ-Multiple Selection)
□ Happiness
□ Excitement
□ Curiosity
□ Trustworthiness
□ Inspiration
□ None of these
□ Other (Please specify)

7. Have you taken any action as a result of seeing/hearing <Your Brand>’s advertisements? (MCQ-Multiple Selection)
□ Visited the website
□ Made a purchase
□ Engaged on social media (liked, shared, commented)
□ Signed up for a newsletter/service
□ None of the above

8. How likely are you to consider <Your Brand> for your entertainment needs based on its advertisements? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. What aspects of <Your Brand>’s advertisements do you find appealing or impactful? (Open-ended)
Ans: ____________________________________________

10. Do you feel <Your Brand>’s advertising accurately represents the brand’s values and offerings? (MCQ-Single Selection)
○ Yes
○ No