Blog Articles​

Facial coding measures involuntary facial muscle movement while someone watches an ad. It maps those...

Ad research is the structured process before committing media budget to an advertising campaign. It involves...

This ad testing glossary explains the most important ad testing terms used by market researchers, advertising...

Let me start with the question I get asked the most by marketing teams: “How many versions of my...

You already know why you should test an ad before spending media dollars. The harder question is the...

There is a scientific way to know if people will resonate with your ad. This means assessing their expressions,...

The best ad testing software depends on how you test. Performance tools (Madgicx, Smartly.io) optimize...

Consumer interviews are the method that answers that question most completely. A direct, structured,...

Advertising research measures nine metrics: ad recall, brand lift, message clarity, purchase intent,...