Brand Awareness survey
for Automotive industry

Launch this brand awareness survey template created for the automobile industry. This
survey aims to explore factors influencing awareness, preferred communication channels,
brand associations, ownership experiences and suggestions for future improvements.

Brand Awareness Survey For Automotive Industry

1. Have you heard of <Your Brand> in the Automotive industry? (Multiple)
○  Yes
○  No

2. How did you first learn about <Your Brand>? (Multiple Type)
□  Television advertisements
□  Online advertisements
□  Recommendations from friends or family
□  Dealerships or test drives
□  Social media
□  Other (please specify)

3. When you think of the Automotive industry, which brands come to mind? (Multiple Type)
□  <Your Brand>
□  Toyota
□  Ford
□  Honda
□  Chevrolet
□  BMW
□  Mercedes-Benz
□  Other (please specify)

4. How often do you see or hear about <Your Brand> in advertisements or promotions?
○  Very often
○  Occasionally
○  Rarely
○  Never

5. Which of the following words or phrases best describe <Your Brand>? (Multiple Type)
□  Affordable
□  Reliable
□  Innovative
□  Luxury
□  Eco-friendly
□  Performance-oriented
□  Other (please specify)

6. What is the primary reason you would consider choosing <Your Brand> for your automotive needs? (Multiple Type)
□  Good reputation
□  Affordability
□  Advanced technology
□  Fuel efficiency
□  Quality and reliability
□  Unique design and style
□  Other (please specify)

7. Do you own a vehicle from <Your Brand>? (Multiple)
○  Yes
○  No

8. If you own a vehicle from <Your Brand>, what model do you own? (Open-ended)
Ans: ___________________________________________

9. What improvements or changes would you like to see from <Your Brand> in the future?
Ans: ___________________________________________

10. How likely are you to recommend <Your Brand> to others based on your current knowledge and perceptions of the brand? (Multiple)
○  Very likely
○  Somewhat likely
○  Not likely at all