Brand Awareness survey
for Consumer Goods industry

Utilize this survey template for the consumer goods industry created for your target customers.
This survey will assess brand awareness, brand perception, aspects of product associations,
advertising channels, likelihood of recommendation and visual associations.

Brand Awareness Survey For Consumer Goods Industry

1. What comes to your mind when you think about <Your Brand>? (Multiple)
○ Quality products
○ Innovative designs
○ Reliability
○ Value for money
○ None of the above

2. Where have you seen or heard about <Your Brand>? (Multiple Type)
□ Television commercials
□ Social media advertisements
□ Online reviews and blogs
□ In-store displays
□ Word-of-mouth recommendations
□ None of the above

3. Which of the following product categories do you associate with <Your Brand>? (Multiple Type)
□ Electronics
□ Clothing and fashion
□ Home appliances
□ Personal care products
□ Kitchenware
□ Sports and outdoor equipment
□ Other (please specify)

4. How likely are you to recommend <Your Brand> to a friend or colleague? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

5. Which of the following statements best describes your recent interaction with <Your Brand>? (Multiple)
○ I have purchased <Your Brand> products in the last month.
○ I have considered purchasing <Your Brand> products recently but didn’t.
○ I have not considered <Your Brand> products recently.
○ I’m not aware of <Your Brand>.

6. How frequently do you encounter <Your Brand>’s advertisements? (Multiple)
○ Almost daily
○ Several times a week
○ Once a week
○ Occasionally
○ Rarely or never

7. Which colors or visuals do you associate with <Your Brand>? (Multiple Type)
□ Red
□ Blue
□ Green
□ Yellow
□ Black
□ White
□ Other (please specify)

8. When considering purchasing similar products, how likely are you to choose <Your Brand>? (Multiple)
○ Extremely likely
○ Likely
○ Somewhat likely
○ Not very likely
○ Not at all likely

9. What improvements would you suggest for <Your Brand>? (Open-ended)
Ans: ___________________________________________

10. In your own words, how would you describe <Your Brand> to someone who has never heard of it before? (Open-ended)
Ans: ___________________________________________