Brand Awareness Survey
For EdTech Industry

1. Have you heard of or encountered <Your Brand> in the past six months? (MCQ-Single Selection)
○ Yes
○ No

2.Where have you most recently come across <Your Brand>? (MCQ-Multiple Selection)
□ Social Media Platforms (Facebook, Twitter, Instagram)
□ Search Engine Results (Google, Bing, Yahoo)
□ Online Advertisements
□ Educational Websites or Forums
□ Word of Mouth/Referral

3. Can you recall the specific services or products offered by <Your Brand>?  (MCQ-Multiple Selection)
□ Online Courses
□ Test Preparation Materials
□ Interactive Learning Apps
□ Live Webinars or Virtual Classes
□ Other (Please specify)

4. How familiar are you with <Your Brand>’s logo or visual identity? (MCQ-Single Selection)
○ Very familiar
○ Somewhat familiar
○ Not very familiar
○ Not at all familiar

5. What words or phrases come to mind when you think about <Your Brand>? (MCQ-Multiple Selection)
□ Quality Education
□ Innovative Learning Methods
□ Trusted Learning Platform
□ Extensive Course Offerings
□ Other (Please specify)

6. Do you remember any recent promotional campaigns or advertisements run by <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

7. Which of the following statements about <Your Brand> do you recall from recent advertisements or promotions? (MCQ-Multiple Selection)
□ Offers a free trial period
□ Boasts industry-recognized instructors
□ Emphasizes hands-on practical learning
□ Highlights success stories/testimonials
□ Other (Please specify)

8. How likely are you to recommend <Your Brand> to someone looking for educational resources? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. On a scale from 1 to 5, how well do you think <Your Brand> is known within the EdTech industry? (MCQ-Single Selection)
○ 1 – Not known at all
○ 2 – Slightly known
○ 3 – Moderately known
○ 4 – Well known
○ 5 – Very well known

10. Any additional comments or feedback regarding the visibility and recognition of <Your Brand>? (Open-ended)
Ans: ___________________________________________________