Brand Awareness Survey
For Healthtech Industry

Launch this CX survey to understand how patrons and clients perceive your brand in the health tech industry.

Brand Awareness Survey For Healthtech Industry

1. How did you first hear about <Your Brand> in the Healthtech industry? (MCQ-Single Selection)
○ Through online advertisements
○ Social media platforms
○ Word of mouth from friends or family
○ Search engines (Google, Bing, etc.)
○ Health-related forums or communities
○ Other (Please specify)

2. Which of the following products/services provided by <Your Brand> are you aware of?  (MCQ-Multiple Selection)
□ Telemedicine services
□ Health monitoring devices (e.g., wearables)
□ Health-focused mobile applications
□ Online prescription services
□ AI-driven health diagnostics
□ Other (Please specify)

3. How frequently do you engage with <Your Brand>’s products/services? (MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Rarely
○ Never

4. What quality stands out the most when you think of <Your Brand>? (MCQ-Single Selection)
○ Reliability
○ Innovation
○ User-friendliness
○ Effectiveness
○ Accessibility
○ Other (Please specify)

5. Which platforms do you typically see or interact with <Your Brand> on? (MCQ-Multiple Selection)
□ Facebook
□ Instagram
□ Twitter
□ LinkedIn
□ Health-related blogs/websites
□ Other (Please specify)

6. How likely are you to recommend <Your Brand> to someone in need of Healthtech solutions? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

7. When considering Healthtech options, how familiar are you with <Your Brand> compared to its competitors? (MCQ-Single Selection)
○ Much more familiar with <Your Brand>
○ Somewhat more familiar with <Your Brand>
○ About the same familiarity with competitors
○ Less familiar with <Your Brand>
○ Much less familiar with <Your Brand>

8. What improvements or additional features would you like to see from <Your Brand>? (MCQ-Multiple Selection)
□ Expanded service coverage (more health areas, specialties, etc.)
□ Enhanced user interface and experience
□ Integration with other health-related platforms/devices
□ More affordable pricing options
□ Increased availability of customer support
□ Other (Please specify)

9. Please share any memorable experience or interaction you’ve had with <Your Brand> that made a significant impression on you. (Open-ended)
Ans: ___________________________________________

10. Are there any other Healthtech brands you are more familiar with than <Your Brand>? If yes, please name them.(Open-ended)
Ans: ___________________________________________