Brand Awareness Survey
For Real Estate Industry

Utilize this brand awareness survey template for the real estate industry.

Brand Awareness Survey For Real Estate Industry

1. Are you familiar with the brand <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

2. How did you first hear about <Your Brand>? (MCQ-Multiple Selection)
□ Online advertisements
□ Social media (specify which platform, if possible)
□ Word of mouth
□ Television commercials
□ Printed materials (brochures, flyers)
□ Other (Please specify)

3. Which services or products do you associate with <Your Brand>? (MCQ-Multiple Selection)
□ Residential properties
□ Commercial properties
□ Property management services
□ Real estate investment services
□ Other (Please specify)

4. On a scale from 1 to 5, how likely are you to recommend <Your Brand> to a friend or colleague? (Rating Scale)
○ 1 – Very unlikely
○ 2 – Unlikely
○ 3 – Neutral
○ 4 – Likely
○ 5 – Very likely

5. Have you ever used the services of <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

6. If yes, please briefly describe your experience with <Your Brand>. (Open-ended)
Ans: ___________________________________________

7. Which of the following qualities do you associate with <Your Brand>? (MCQ-Multiple Selection)
□ Reliability
□ Trustworthiness
□ Professionalism
□ Innovation
□ Quality of service
□ Transparency
□ None of the above

8. What factors influence your decision when considering a real estate brand? (MCQ-Multiple Selection)
□ Brand reputation
□ Pricing
□ Location of properties
□ Reviews and testimonials
□ Customer service
□ Previous experience with the brand
□ Other (Please specify)

9. Where do you primarily search for real estate properties or services? (MCQ-Single Selection)
□ Real estate websites (Zillow,, etc.)
□ Social media platforms
□ Local real estate agencies/offices
□ Word of mouth recommendations
□ Other (Please specify)

10. In your opinion, what can <Your Brand> do to improve its visibility or reputation in the real estate market? (Open-ended)
Ans: ___________________________________________

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Real estate can be a tough industry. It involves a lot of investment from potential buyers. They want to weigh in on their decisions carefully, skimming through various well-known brands. In order to understand the market better, seek data-backed responses from your target buyers. Customize this survey as per your goals and make moves in accordance with your market.

Identify people who are acquainted with your brand name. Capture their sources of information- is it via television, printed media, social media or word of mouth? Identify their real-estate requirements and segment detractors from promoters with the net promoter scale score. Considerations for real estate investment can take a while. So understand their decisions to make a purchase and factors that drive this transaction. Seek open-ended responses from buyers on how you can improve your brand reputation and visibility. Build better marketing strategies with every response.

Additional resources to help you win your CX protocols

Get answers for commonly asked questions on Merren. Successfully collect customer feedback for your industry.

Read about improving customer satisfaction metrics, methods to collect feedback and information to boost your CX.

Hear from the industry experts on how to navigate the wide world of customer experience.

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