Brand Awareness Survey
For Retail Industry

Utilize this brand awareness survey template created for the retail industry.
This survey aims to focus on sources of brand exposure, product awareness, competitive
positioning, factors influencing positive perception and likelihood of recommendation.

Brand Awareness Survey For Retail Industry

1. Have you heard of or are familiar with <Your Brand>? (Multiple)
○ Yes
○ No

2. Where have you encountered or heard about <Your Brand>? (Multiple Type)
□ Physical store locations
□ Online advertisements
□ Social media platforms
□ Word of mouth from friends or family
□ Television commercials
□ None of the above

3. How often do you visit or have you visited <Your Brand>’s stores or website in the past six months? (Multiple)
○ Multiple times a month
○ Once a month
○ Once every few months
○ Rarely
○ Never

4. Which products or services offered by <Your Brand> are you aware of? (Multiple Type)
□ Clothing and fashion
□ Electronics and gadgets
□ Home goods and decor
□ Beauty and personal care
□ Food and grocery items
□ None of the above

5. When thinking about retail brands, which of the following comes to your mind first? (Multiple Type)
□ <Your Brand>
□ Competitor A
□ Competitor B
□ Competitor C
□ None of the above

6. What makes <Your Brand> stand out from its competitors, if at all? (Multiple Type)
□ Unique product offerings
□ Exceptional customer service
□ Competitive pricing
□ Brand reputation and trustworthiness
□ None of the above

7. How likely are you to recommend <Your Brand> to someone looking for retail products? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

8. What factors contribute most to your positive perception of <Your Brand>? (Multiple)
○ Quality of products/services
○ Positive shopping experiences
○ Brand’s values and ethics
○ Variety and selection of products
○ Other (please specify)

9. In your opinion, what can <Your Brand> do to increase its visibility and recognition among customers? (Open-ended)
Ans: ___________________________________________

10. What aspects or information about <Your Brand> do you feel are lacking or could be improved in terms of awareness and visibility? (Open-ended)
Ans: ___________________________________________