Brand Positioning Survey
For Agriculture Industry

Use this survey template to determine the brand positioning of your company in the market. This survey aims to gather insights into how customers perceive your brand in comparison to its competitors in the agriculture industry.

Brand Positioning Survey For Agriculture Industry

1. Which brands or companies do you consider as primary competitors to <Your Brand> in the agriculture industry?
 (MCQ-Multiple Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Other (Please specify)

2. How would you rate <Your Brand> in terms of its product quality compared to its competitors?
 (MCQ-Single Selection)
○ Superior to competitors
○ Similar to competitors
○ Inferior to competitors

3. Which factors do you believe give <Your Brand> a competitive edge over its rivals?  (MCQ-Multiple Selection)
□ Superior product quality
□ Better customer service and support
□ Stronger brand reputation
□ Innovative product features
□ Competitive pricing
□ Other (Please specify)

4. In which areas do you think <Your Brand> falls behind its competitors? (MCQ-Multiple Selection)
□ Product range or variety
□ Market presence and visibility
□ Customer engagement or communication
□ Competitive pricing
□ Distribution network
□ Other (Please specify)

5. How effective do you think <Your Brand> is at communicating its unique value proposition compared to its competitors?
(MCQ-Single Selection)
○ Very effective
○ Moderately effective
○ Not very effective
○ Not at all effective

6. What do you perceive as the primary reason for choosing <Your Brand> over its competitors?
 (MCQ-Single Selection)
○ Product quality
○ Customer service
○ Brand reputation
○ Pricing
○ Innovation
○ Other (Please specify)

7. How would you describe the market perception of <Your Brand> compared to its competitors?
(MCQ-Single Selection)
○ Market leader
○ Strong competitor
○ Average performer
○ Lagging behind competitors

8. What aspects of <Your Brand>’s products/services do you believe resonate most with customers compared to its competitors? (MCQ-Multiple Selection)
□ Brand trustworthiness
□ Product reliability
□ Customer testimonials or reviews
□ Marketing and advertising strategies
□ Other (Please specify)

9. Are there any specific strategies or changes you would recommend to improve <Your Brand>’s position relative to its competitors? (Open-ended)
Ans: ___________________________________________________

10. How likely are you to switch from <Your Brand> to a competitor based on your perception of their positioning in the market? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely