Brand Positioning Survey
For Agriculture Industry

1. Which brands or companies do you consider as primary competitors to <Your Brand> in the agriculture industry?
 (MCQ-Multiple Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Other (Please specify)

2. How would you rate <Your Brand> in terms of its product quality compared to its competitors?
 (MCQ-Single Selection)
○ Superior to competitors
○ Similar to competitors
○ Inferior to competitors

3. Which factors do you believe give <Your Brand> a competitive edge over its rivals?  (MCQ-Multiple Selection)
□ Superior product quality
□ Better customer service and support
□ Stronger brand reputation
□ Innovative product features
□ Competitive pricing
□ Other (Please specify)

4. In which areas do you think <Your Brand> falls behind its competitors? (MCQ-Multiple Selection)
□ Product range or variety
□ Market presence and visibility
□ Customer engagement or communication
□ Competitive pricing
□ Distribution network
□ Other (Please specify)

5. How effective do you think <Your Brand> is at communicating its unique value proposition compared to its competitors?
(MCQ-Single Selection)
○ Very effective
○ Moderately effective
○ Not very effective
○ Not at all effective

6. What do you perceive as the primary reason for choosing <Your Brand> over its competitors?
 (MCQ-Single Selection)
○ Product quality
○ Customer service
○ Brand reputation
○ Pricing
○ Innovation
○ Other (Please specify)

7. How would you describe the market perception of <Your Brand> compared to its competitors?
(MCQ-Single Selection)
○ Market leader
○ Strong competitor
○ Average performer
○ Lagging behind competitors

8. What aspects of <Your Brand>’s products/services do you believe resonate most with customers compared to its competitors? (MCQ-Multiple Selection)
□ Brand trustworthiness
□ Product reliability
□ Customer testimonials or reviews
□ Marketing and advertising strategies
□ Other (Please specify)

9. Are there any specific strategies or changes you would recommend to improve <Your Brand>’s position relative to its competitors? (Open-ended)
Ans: ___________________________________________________

10. How likely are you to switch from <Your Brand> to a competitor based on your perception of their positioning in the market? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely