Brand Positioning Survey For
Apparel And Fashion Industry

Understand brand perception using this brand positioning survey template for the Apparel and Fashion Industry. This survey aims to gain insights on perceptions of product quality, innovation, pricing competitiveness, and factors that set your brand apart.

Brand Positioning Survey For
Apparel & Fashion Industry

1. Which of the following brands are you aware of in the Apparel and Fashion industry? (MCQ-Single Selection)
□ <Your Brand>
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Other

2. How would you rate <Your Brand> in comparison to its competitors in terms of product quality? (MCQ-Single Selection)
○ Much better than competitors
○ Better than competitors
○ About the same as competitors
○ Worse than competitors
○ Much worse than competitors

3.Which brand do you perceive as offering the most innovative and trendy designs among the following? (MCQ-Single Selection)
○ <Your Brand>
○ Brand A
○ Brand B
○ Brand C
○ Brand D
○ Other

4. In terms of pricing, how competitive is <Your Brand> compared to its competitors? (MCQ-Single Selection)
○ Much more competitive
○ More competitive
○ About the same as competitors
○ Less competitive
○ Much less competitive

5. What sets <Your Brand> apart from its competitors in your opinion? (MCQ-Multiple Selection)
□ Unique design aesthetics
□ Exceptional customer service
□ Sustainable practices
□ Strong brand reputation
□ Wide range of product offerings
□ Others

6. How likely are you to choose <Your Brand> over its competitors for your next fashion purchase? (MCQ-Single Selection)
○ Very likely
○ Somewhat likely
○ Neutral
○ Somewhat unlikely
○ Very unlikely

7. Select the areas where you think <Your Brand> surpasses its competitors. (MCQ-Multiple Selection)
□ Customer engagement through social media
□ Product diversity
□ Consistency in quality
□ Marketing effectiveness
□ Pricing strategy
□ Others

8. What improvements do you think <Your Brand> needs to make to compete more effectively? (Open-ended)
Ans: ___________________________________________

9. How frequently do you consider purchasing from <Your Brand> in comparison to its competitors? (MCQ-Single Selection)
○ Mostly from <Your Brand>
○ Equally from <Your Brand> and competitors
○ Mostly from competitors

10. What marketing strategies or initiatives from competitors have caught your attention recently? (Open-ended)
Ans: ___________________________________________