Brand Position survey
for Automotive industry

Utilize this brand positioning survey template created for the automobile industry.
This survey aims to explore the position of your brand in the market, evaluate awareness,
strengths, weaknesses, unique selling points and customer preferences in comparison to competitors

Brand Position Survey For Automotive Industry

1. Please select the option that best describes your awareness of <Your Brand>: (Multiple)
○ I have never heard of <Your Brand>.
○ I have heard of <Your Brand>, but I don’t know what it does.
○ I know what <Your Brand> does, but I have never considered using it.
○ I have considered using <Your Brand>, but I haven’t made a purchase yet.
○ I have used <Your Brand> in the past.
○ I am a loyal customer of <Your Brand>.

2. Can you name up to two of your top competitors in the automotive industry? (Open-ended)
Ans: ___________________________________________

3. In your opinion, what are the key strengths of <Your Brand> compared to its competitors? (Multiple Type)
□ Superior product quality
□ Competitive pricing
□ Innovative technology or features
□ Strong brand reputation
□ Exceptional customer service
□ Positive customer reviews
□ Environmental responsibility
□ None of the above
□ Other (please specify)

4. In your opinion, what are the key weaknesses of <Your Brand> compared to its competitors? (Multiple Type)
□ Higher pricing
□ Inferior product quality
□ Lagging in innovation
□ Weaker brand reputation
□ Customer service issues
□ Negative customer reviews
□ Lack of environmental responsibility
□ None of the above
□ Other (please specify)

5. Which of the following factors influence your decision to choose a brand for automotive products or services? (Multiple Type)
□ Price
□ Product features and quality
□ Brand reputation
□ Recommendations from friends or family
□ Environmental responsibility
□ Warranty or guarantee
□ Other (please specify)

6. When comparing <Your Brand> to its competitors, what do you consider to be the unique selling points or advantages of <Your Brand>? (Open-ended)
Ans: ___________________________________________

7. Please describe any experiences you’ve had with <Your Brand> and its competitors that have influenced your perception of these brands. (Open-ended)
Ans: ___________________________________________

8. On a scale of 1 to 10, where 1 is the lowest and 10 is the highest, how likely are you to choose <Your Brand> over its competitors for your automotive needs? (Multiple Type)
○ 1
○ 2
○ 3
○ 4
○ 5
○ 6
○ 7
○ 8
○ 9
○ 10

9. What would <Your Brand> need to do to improve its position in the marketplace relative to its competitors? (Open-ended)
Ans: ___________________________________________

10. Is there anything else you’d like to share regarding your perception of <Your Brand> and its standing in the automotive industry? (Open-ended)
Ans: ___________________________________________