Brand Positioning Survey
For EdTech Industry

Explore our Brand Positioning Survey template for the EdTech Industry. Understand
what sets your brand apart, areas for improvement, and your distinct advantages among competitors.

Brand Positioning Survey For EdTech Industry

1. Which of the following EdTech platforms are you currently familiar with? (MCQ-Multiple Selection)
□ Coursera
□ Udemy
□ Khan Academy
□ LinkedIn Learning
□ Other (Please specify)

2. What makes you choose <Your Brand> over other EdTech platforms?  (MCQ-Multiple Selection)
□ Course Quality
□ Affordability
□ Instructor Expertise
□ Flexible Learning Options
□ Other (Please specify)

3. On a scale from 1 to 5, how would you rate <Your Brand> in comparison to its competitors for user interface and ease of use? (MCQ-Single Selection)
○ 1 – Much worse than competitors
○ 2 – Worse than competitors
○ 3 – About the same as competitors
○ 4 – Better than competitors
○ 5 – Much better than competitors

4. Which aspect of <Your Brand> do you believe distinguishes it from other EdTech platforms? (MCQ-Single Selection)
○ Comprehensive Course Offerings
○ Unique Teaching Methodologies
○ Interactive Learning Tools
○ Customer Support Service
○ Other (Please specify)

5. What improvements do you think <Your Brand> can make to better compete with other platforms? (MCQ-Multiple Selection)
□ Expanding Course Variety
□ Enhancing Mobile App Functionality
□ Offering More Affordable Pricing Plans
□ Increasing Instructor Diversity
□ Other (Please specify)

6. In terms of brand reputation and recognition, where do you perceive <Your Brand> among its competitors? (MCQ-Single Selection)
○ Leading in the industry
○ Among the top few
○ Average, similar to others
○ Below average
○ Needs significant improvement

7. What do you think is the primary reason people might choose other EdTech platforms over <Your Brand>? (MCQ-Multiple Selection)
□ Lower Pricing
□ More Recognizable Instructors
□ Greater Course Variety
□ Better Marketing Strategies
□ Other (Please specify)

8. Would you say <Your Brand> is more focused on: (MCQ-Single Selection)
○ Skill Development
○ Academic Learning
○ Professional Certification
○ Personal Development
○ Other (Please specify)

9. Which factor, according to you, is the strongest selling point for <Your Brand> in comparison to its competitors? (MCQ-Single Selection)
○ Course Quality
○ User Experience
○ Flexibility in Learning
○ Industry Recognition
○ Other (Please specify)

10. Is there any additional feedback or suggestions you would like to provide about <Your Brand>? (Open-ended)
Ans: ___________________________________________________