Brand Positioning Survey
For Healthtech Industry

Use this brand positioning survey template to identify your organisation’s unique selling point, public brand perception and innovativeness in the competitive marketplace of the health tech industry.

Brand Positioning Survey For Healthtech Industry

1. Which Healthtech brands are you familiar with?  (MCQ-Multiple Selection)
□ <Your Brand>
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Other (Please specify)

2. How would you rate <Your Brand>’s overall reputation compared to its competitors in the Healthtech industry? (MCQ-Single Selection)
○ Far superior
○ Slightly superior
○ Equal to competitors
○ Slightly behind competitors
○ Far behind

3. What specific aspects do you believe give <Your Brand> a competitive edge over its competitors? (MCQ-Multiple Selection)
□ Superior product quality
□ Exceptional customer service
□ Innovative technology or features
□ Strong brand trust and reliability
□ Competitive pricing
□ Other (Please specify)

4. How do you perceive <Your Brand> in terms of innovation compared to its competitors? (MCQ-Single Selection)
○ Far more innovative
○ Slightly more innovative
○ Equally innovative
○ Slightly less innovative
○ Far less innovative

5.What areas or aspects do you think <Your Brand> needs improvement in compared to its competitors? (MCQ-Multiple Selection)
□ Customer service/support
□ Product range or variety
□ Technological advancements or innovation
□ Pricing competitiveness
□ Marketing and brand visibility
□ Other (Please specify)

6. How likely are you to choose <Your Brand> over its competitors when seeking Healthtech solutions?  (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

7. What do you believe is <Your Brand>’s unique selling proposition (USP) that sets it apart from its competitors? (Open-ended)
Ans: _______________________________________________

8. How effective do you find <Your Brand>’s marketing and advertising efforts compared to its competitors? (MCQ-Single Selection)
○ Far more effective
○ Slightly more effective
○ Equally effective
○ Slightly less effective
○ Far less effective

9. Which competitor of <Your Brand> do you consider as the biggest threat and why?(Open-ended)
Ans: _______________________________________________

10. What additional strengths or weaknesses do you believe distinguish <Your Brand> from its competitors? (Open-ended)
Ans: _______________________________________________