Brand Positioning Survey
For Insurance Industry

Use this brand positioning survey template for the insurance industry to assess market position. This survey aims to identify how your insurance company performs against competitors, competitor’s leverages and unique selling proposition of your brand.

Brand Positioning Survey For Insurance Industry

1. Which insurance companies are you aware of or familiar with? (MCQ-Multiple Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ Other (Please specify)

2. How often do you consider or compare <Your Brand> with its competitors when making insurance-related decisions? (MCQ-Multiple Selection)
○ Always
○ Frequently
○ Occasionally
○ Rarely
○ Never

3. In your opinion, which insurance company stands out the most for each of the following aspects? (Select one for each)
– Best pricing strategy:
○ <Your Brand>
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ Other (Please specify)

– Widest range of coverage options:
○ <Your Brand>
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ Other (Please specify)

– Best customer service quality:
○ <Your Brand>
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ Other (Please specify)

– Most efficient claims processing:
○ <Your Brand>
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ Other (Please specify)

4.  Which insurance company do you believe has the strongest brand reputation or trustworthiness in the market? (MCQ-Single Selection)
○ <Your Brand>
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ Other (Please specify)

5. What do you perceive as the unique selling point (USP) or competitive advantage of <Your Brand> compared to its competitors? (Open-ended)
Ans: ___________________________________________

6. How frequently do you see or hear advertising or promotions from <Your Brand> compared to its competitors? (MCQ-Single Selection)
○ More frequently than competitors
○ About the same frequency as competitors
○ Less frequently than competitors

7. Which insurance provider do you think offers the most innovative or cutting-edge services in the market? (MCQ-Single Selection)
○ <Your Brand>
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ Other (Please specify)

8. In terms of overall market presence, where do you think <Your Brand> stands compared to its competitors? (MCQ-Single Selection)
○ Leading position
○ Strong competitor
○ Middle-of-the-pack
○ Behind competitors
○ Not sure

9. What improvements or changes could <Your Brand> make to better compete with its rivals in the market? (Open-Ended) 
Ans: ___________________________________________

10. How likely are you to recommend <Your Brand> to others compared to recommending its competitors?(MCQ-Single Selection)
○ More likely to recommend <Your Brand>
○ Equally likely to recommend <Your Brand> and its competitors
○ Less likely to recommend <Your Brand>