Brand Positioning Survey
For SaaS industry

Assess the competitive landscape in the SaaS industry through our Market Position Analysis Survey. Evaluate your brand’s standing, strengths and areas for growth compared to key competitors.

Brand Positioning Survey For SaaS industry

1. Which SaaS brands or companies offering similar services to <Your Brand> are you aware of? (MCQ-Multiple Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ Other (Please specify)

2. In your opinion, which SaaS brand is the market leader in your industry? (MCQ-Single Selection)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ Other (Please specify)

3. What specific strengths do you perceive <Your Brand> has over its competitors? (MCQ-Multiple Selection)
□ Superior Features/Functionalities
□ Better User Experience/Interface
□ Stronger Customer Support
□ Competitive Pricing
□ Brand Recognition/Reputation
□ Other (Please specify): [Open-Ended]

4. Which areas do you believe <Your Brand> needs improvement to compete effectively with its rivals? (MCQ-Multiple Selection)
□ Enhance Features/Functionalities
□ Improve User Experience/Interface
□ Strengthen Customer Support
□ Adjust Pricing Strategy
□ Increase Marketing Efforts
□ Other (Please specify)

5. What unique advantages or innovations do you think <Your Brand> offers compared to its competitors? (MCQ-Single Selection)
Ans: ________________________________________

6. How do you rate <Your Brand>’s overall market presence compared to its competitors? (MCQ-Multiple Selection)
○ Market Leader
○ Strong Competitor
○ Average Competitor
○ Behind Competitors
○ New Entrant

7. On a scale of 1-10, how likely are you to recommend <Your Brand> over its competitors? (1 being not likely at all, 10 being highly likely) (MCQ-Single Selection)
○ 1
○ 2
○ 3
○ 4
○ 5
○ 6
○ 7
○ 8
○ 9
○ 10

8. Which competitor, if any, do you believe poses the biggest threat to <Your Brand>’s market position? (MCQ-Single Selection)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ None of the above
○ Other (Please specify)

9. What specific strategies or improvements do you think <Your Brand> could undertake to gain a stronger position in the marketplace? (Open-Ended)
Ans: ________________________________________

10. Demographic Information: (MCQ-Single Selection)
○ Age
○ Gender
○ Male
○ Female
○ Other
○ Occupation
○ Location