Competitive Analysis survey
for Automotive industry

Analyze the competitive approach of your brand with this survey template created for the automobile industry.
This survey aims to understand competitive positioning, influencing factors, strengths, weaknesses and any negative experiences to gain comprehensive insights into the brand’s standing in the market

Competitive Analysis Survey For Automotive Industry

1. Please select the option that best describes your awareness of <Your Brand> : (Multiple)
○  I have never heard of <Your Brand>.
○  I have heard of <Your Brand>, but I don’t know what it does.
○  I know what <Your Brand> does, but I have never considered using it.
○  I have considered using <Your Brand>, but I haven’t made a purchase yet.
○  I have used <Your Brand> in the past.
○  I am a loyal customer of <Your Brand>.

2. Please name up to two of your top competitors in the automotive industry.  (Open-ended)
Ans: ___________________________________________

3. How often do you come across advertisements or promotions for <Your Brand> compared to your competitors? (Multiple)
Much more frequently for <Your Brand>
Slightly more frequently for <Your Brand>
About the same for <Your Brand> and competitors
Slightly more frequently for competitors
Much more frequently for competitors

4. Which of the following attributes do you associate with <Your Brand>? (Multiple Type)
□  Reliability
□  Innovation
□  Quality
□  Affordability
□  Performance
□  Customer service
□  Environmental responsibility
□  None of the above

□  Other (please specify)

5. Which of the following attributes do you associate with your top competitors? (Multiple Type)
□ Reliability
□ Innovation
□ Quality
□ Affordability
□ Performance
□ Customer service
□  Environmental responsibility
□  None of the above

□  Other (please specify)

6. What are the primary factors that influence your decision to choose <Your Brand> over competitors? (Multiple Type)
□  Price
□  Product features
□  Brand reputation
□  Customer reviews
□  Warranty or guarantee
□  Recommendations from friends or family
□  Other (please specify)

7. In your opinion, what are the strengths of <Your Brand> compared to your competitors? (Open-ended)
Ans: ___________________________________________

8. In your opinion, what are the weaknesses of <Your Brand> compared to your competitors? (Open-ended)
Ans: ___________________________________________

9. Have you ever had a negative experience with <Your Brand> or one of your competitors? Please briefly describe. (Open-ended)
Ans: ___________________________________________

10. Is there anything else you’d like to share about your perception of <Your Brand> and its competitors in the automotive market? (Open-ended)
Ans: ___________________________________________