Competitive Analysis Survey
For Healthtech Industry

 Publish this competitive analysis survey template to identify improvement areas in the market. Capture responses and upgrade brand positioning of your organisation in the health tech industry.

Competitive Analysis Survey For Healthtech Industry

1.  Which Healthtech brands are you most familiar with? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ Other (Please specify)

2. What specific features or services do you think differentiate <Your Brand> from its competitors?  (MCQ-Multiple Selection)
□ Advanced technology or innovation
□ Superior customer service/support
□ Broader range of health solutions/products
□ Better user interface and experience
□ Lower pricing or better value for money
□ Other (Please specify)

3. How do you perceive <Your Brand> in terms of its strengths compared to its competitors? (MCQ-Multiple Selection)
□ Superior product quality
□ Strong brand reputation and trustworthiness
□ Exceptional customer service
□ Innovation and technological advancement
□ More affordable pricing options
□ Other (Please specify)

4. What weaknesses or areas of improvement do you perceive in <Your Brand> compared to its competitors? (MCQ-Multiple Selection)
□ Limited range of services or products offered
□ Subpar user experience/interface
□ Inadequate customer support or response times
□ Higher pricing compared to competitors
□ Lack of innovation or outdated technology
□ Other (Please specify)

5. How likely are you to recommend <Your Brand> over its competitors to someone seeking Healthtech solutions? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

6. Which Healthtech brand do you believe has the strongest market presence and why?  (Open-ended)
Ans: _______________________________________________

7. In your opinion, which competitor of <Your Brand> has the best reputation for delivering exceptional customer service? (MCQ-Single Selection)
○ Brand A
○ Brand B
○ Brand C
○ Brand D
○ Brand E
○ Other (Please specify)

8. What specific strategies or tactics do you think <Your Brand> could adopt from its competitors to improve its market position? (Open-ended)
Ans: _______________________________________________

9. Which Healthtech brand do you perceive as the most innovative, and what aspects of their innovation stand out to you? (Open-ended)
Ans: _______________________________________________

10. What additional strengths or weaknesses do you believe are worth mentioning about <Your Brand> or its competitors? (Open-ended)
Ans: _______________________________________________