Competitive Analysis Survey
For Retail Industry
Deploy this competitive analysis survey template and capture the brand perception in the retail industry. This survey aims to cover identification of direct competitors, strengths and weaknesses relative to competitors, perception of brand reputation, competitors’ strengths, market share perception and areas for improvement.
Competitive Analysis Survey For Retail Industry
1. Which retail brands do you consider as direct competitors to <Your Brand>? (MCQ-Multiple Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ None of the above
2. What aspects or strengths of <Your Brand> do you believe outshine its competitors? (MCQ-Multiple Selection)
□ Product quality
□ Customer service experience
□ Pricing strategy
□ Brand reputation and trust
□ Product variety and range
□ None of the above
3. In which areas do you think <Your Brand> falls short compared to its competitors? (MCQ-Multiple Selection)
□ Product innovation
□ Marketing and brand visibility
□ Customer engagement efforts
□ Pricing competitiveness
□ None of the above
4. Which competitor is perceived as having the strongest brand reputation among those you selected? (MCQ-Single Selection)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ None of the above
5. What aspects or strengths of <Your Brand>’s competitors concern you the most as a customer? (MCQ-Multiple Selection)
□ Competitive pricing strategies
□ Strong marketing strategies
□ Superior customer engagement efforts
□ Product innovation capabilities
□ None of the above
6. How do you perceive <Your Brand>’s market share compared to its competitors? (MCQ-Single Selection)
○ Among the top competitors
○ Average market share
○ Behind other competitors
○ Unsure
7. What areas do you think <Your Brand> needs to improve upon to surpass its competitors? (Open-ended)
Ans: ___________________________________________
8. Are there any specific strengths or strategies of competitors that <Your Brand> should learn from or adopt? (Open-ended)
Ans: ___________________________________________
9. In your opinion, what unique selling propositions or strategies can help <Your Brand> gain an edge over its competitors? (Open-ended)
Ans: ___________________________________________
10. Is there anything else you would like to share about <Your Brand>’s competition within the market? (Open-ended)
Ans: ___________________________________________