Competitive Analysis Survey For
Travel And Hospitality Industry

Conduct competitor analysis using this survey template. This survey aims to gather insights into the strengths and weaknesses of competitors, their features and service options within the travel and hospitality industry.

Competitive Analysis Survey For Travel & Hospitality Industry

1. Which travel and hospitality brands do you frequently consider when making your travel plans? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ None of the above

2. What aspects or features do you consider to be the strengths of <Your Brand> compared to its competitors? (MCQ-Multiple Selection)
□ Pricing and affordability
□ Quality of accommodations/services
□ Customer service and support
□ Range of available amenities
□ Brand reputation and trustworthiness
□ None of the above

3. Which competitors do you believe excel in providing exceptional customer service?  (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ None of the above

4. In terms of variety and flexibility in options, which competitors do you perceive to be the strongest? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ None of the above

5. Which competitor(s) do you think offer the best value for money in their services? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ None of the above

6. How likely are you to switch from <Your Brand> to a competitor based on their strengths in specific areas? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

7. What are the primary reasons you might consider switching from <Your Brand> to a competitor?(MCQ-Multiple Selection)
□ Better pricing options
□ Enhanced service quality
□ More attractive loyalty programs or rewards
□ Availability of specific amenities or services
□ None of the above

8. In what areas do you think <Your Brand> needs improvement compared to its competitors? (MCQ-Multiple Selection)
□ Pricing competitiveness
□ Service quality
□ Range of available amenities/services
□ Customer service and support
□ Brand reputation and trustworthiness
□ None of the above

9. How would you rate <Your Brand> against its competitors regarding innovation and adopting new technologies? (MCQ-Single Selection)
○ Leading
○ Above average
○ Average
○ Below average
○ Lagging

10. What unique features or offerings do you think competitors have that <Your Brand> lacks? (Open-ended)

Ans: _________________________________________________