Competitive Analysis Survey For
Travel And Hospitality Industry

1. Which travel and hospitality brands do you frequently consider when making your travel plans? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ None of the above

2. What aspects or features do you consider to be the strengths of <Your Brand> compared to its competitors? (MCQ-Multiple Selection)
□ Pricing and affordability
□ Quality of accommodations/services
□ Customer service and support
□ Range of available amenities
□ Brand reputation and trustworthiness
□ None of the above

3. Which competitors do you believe excel in providing exceptional customer service?  (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ None of the above

4. In terms of variety and flexibility in options, which competitors do you perceive to be the strongest? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ None of the above

5. Which competitor(s) do you think offer the best value for money in their services? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ None of the above

6. How likely are you to switch from <Your Brand> to a competitor based on their strengths in specific areas? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

7. What are the primary reasons you might consider switching from <Your Brand> to a competitor?(MCQ-Multiple Selection)
□ Better pricing options
□ Enhanced service quality
□ More attractive loyalty programs or rewards
□ Availability of specific amenities or services
□ None of the above

8. In what areas do you think <Your Brand> needs improvement compared to its competitors? (MCQ-Multiple Selection)
□ Pricing competitiveness
□ Service quality
□ Range of available amenities/services
□ Customer service and support
□ Brand reputation and trustworthiness
□ None of the above

9. How would you rate <Your Brand> against its competitors regarding innovation and adopting new technologies? (MCQ-Single Selection)
○ Leading
○ Above average
○ Average
○ Below average
○ Lagging

10. What unique features or offerings do you think competitors have that <Your Brand> lacks? (Open-ended)

Ans: _________________________________________________