Customer Loyalty & Retention survey for Healthcare & Pharmaceuticals industry

Explore this customer loyalty survey template created for the healthcare and pharmaceutical industry. This survey aims to assess awareness, satisfaction, and future intent with your brand’s products or services, exploring usage frequency and factors influencing usage decision.

Customer Loyalty & Retention Survey For
Healthcare & Pharmaceuticals Industry

1. Have you heard of <Your Brand> before today? (Multiple)
○ Yes
○ No

2. Which of the following products or services from <Your Brand> are you aware of? (Multiple Type)
□ Prescription medications
□ Over-the-counter medications
□ Medical devices
□ Health supplements
□ Healthcare services (e.g., clinics, hospitals)
□ None of the above

3. How often do you currently use or interact with products or services from <Your Brand>? (Multiple)
○ Frequently
○ Occasionally
○ Rarely
○ Never

4. How satisfied are you with the quality and effectiveness of <Your Brand>’s products or services? (Multiple)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

5. Are you likely to continue using products or services from <Your Brand> in the future? (Multiple)
○ Highly Likely
○ Likely
○ Neutral
○ Unlikely
○ Highly Unlikely

6. What factors are most likely to influence your decision to continue using products or services from <Your Brand>? (Multiple Type)
□ Consistent quality and effectiveness
□ Competitive pricing
□ Positive experiences with customer support
□ Trust in the brand’s reputation
□ Personal recommendations from healthcare professionals or peers
□ Other (Please specify)

7. Have you ever recommended <Your Brand> to friends or family members in need of healthcare or pharmaceutical products or services? (Multiple)
□ Safety and reliability
○ Yes
○ No

8. If yes, what was the primary reason for your recommendation? (Multiple Type)
□ Positive experiences with products or services
□ Competitive pricing
□ Trust in the brand’s reputation
□ Effective marketing and information
□ Other (Please specify)

9. What suggestions do you have for <Your Brand> to improve its products or services and encourage continued usage? (Open-ended)
Ans: ___________________________________________

10. Is there anything else you would like to share about your experiences with <Your Brand>, your likelihood to continue using our products or services, or any other comments you may have? (Open-ended)
Ans: ___________________________________________