Customer Loyalty & Retention survey for Healthcare & Pharmaceuticals industry

1. Have you heard of <Your Brand> before today? (Multiple)
○ Yes
○ No

2. Which of the following products or services from <Your Brand> are you aware of? (Multiple Type)
□ Prescription medications
□ Over-the-counter medications
□ Medical devices
□ Health supplements
□ Healthcare services (e.g., clinics, hospitals)
□ None of the above

3. How often do you currently use or interact with products or services from <Your Brand>? (Multiple)
○ Frequently
○ Occasionally
○ Rarely
○ Never

4. How satisfied are you with the quality and effectiveness of <Your Brand>’s products or services? (Multiple)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

5. Are you likely to continue using products or services from <Your Brand> in the future? (Multiple)
○ Highly Likely
○ Likely
○ Neutral
○ Unlikely
○ Highly Unlikely

6. What factors are most likely to influence your decision to continue using products or services from <Your Brand>? (Multiple Type)
□ Consistent quality and effectiveness
□ Competitive pricing
□ Positive experiences with customer support
□ Trust in the brand’s reputation
□ Personal recommendations from healthcare professionals or peers
□ Other (Please specify)

7. Have you ever recommended <Your Brand> to friends or family members in need of healthcare or pharmaceutical products or services? (Multiple)
□ Safety and reliability
○ Yes
○ No

8. If yes, what was the primary reason for your recommendation? (Multiple Type)
□ Positive experiences with products or services
□ Competitive pricing
□ Trust in the brand’s reputation
□ Effective marketing and information
□ Other (Please specify)

9. What suggestions do you have for <Your Brand> to improve its products or services and encourage continued usage? (Open-ended)
Ans: ___________________________________________

10. Is there anything else you would like to share about your experiences with <Your Brand>, your likelihood to continue using our products or services, or any other comments you may have? (Open-ended)
Ans: ___________________________________________