Customer Loyalty and Retention
Survey For Real Estate Industry

Conduct buyer loyalty and retention surveys using this template for your organisation. This survey is designed to gauge buyer loyalty and satisfaction levels within the real estate industry. It includes questions to capture specific factors including purchase decisions, satisfaction factors and recommendation metrics.

Customer Loyalty & Retention Survey For Real Estate Industry

1. Have you used <Your Brand>’s real estate services/products in the past? (MCQ-Single Selection)
○ Yes
○ No

2. How satisfied are you with the services/products provided by <Your Brand>? (MCQ-Single Selection)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

3. Which of the following factors contribute to your satisfaction with <Your Brand>? (MCQ-Multiple Selection)
□ Quality of service
□ Transparency in dealings
□ Customer support responsiveness
□ Pricing
□ Property variety/options
□ Other (Please specify)

4. How likely are you to continue using <Your Brand>’s services/products in the future? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

5. What could <Your Brand> do to improve and retain your loyalty as a customer? (MCQ-Multiple Selection)
□ Offer loyalty programs/discounts
□ Improve service quality
□ Enhance communication channels
□ Provide better property options
□ Other (Please specify)

6. Do you feel valued as a customer when using <Your Brand>’s services/products? (MCQ-Single Selection)
○ Yes, I feel valued
○ Neutral
○ No, I don’t feel valued

7. Which real estate brand(s) have you used apart from <Your Brand>? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Other (Please specify)

8. What makes you consider using other real estate brands besides <Your Brand>? (MCQ-Multiple Selection)
□ Better pricing offered by competitors
□ More extensive property options elsewhere
□ Better customer service elsewhere
□ Dissatisfaction with <Your Brand>’s services
□ Other (Please specify)

9. On a scale from 1 to 5, how likely are you to recommend <Your Brand> to others based on your experience? (Rating Scale)
○ 1 – Very Unlikely
○ 2 – Unlikely
○ 3 – Neutral
○ 4 – Likely
○ 5 – Very Likely

10. Is there anything else you’d like to share about your experience with <Your Brand> and your likelihood to continue using its services/products? (Open-ended)
Ans: ___________________________________________