Customer Loyalty and Retention
Survey For Real Estate Industry

1. Have you used <Your Brand>’s real estate services/products in the past? (MCQ-Single Selection)
○ Yes
○ No

2. How satisfied are you with the services/products provided by <Your Brand>? (MCQ-Single Selection)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

3. Which of the following factors contribute to your satisfaction with <Your Brand>? (MCQ-Multiple Selection)
□ Quality of service
□ Transparency in dealings
□ Customer support responsiveness
□ Pricing
□ Property variety/options
□ Other (Please specify)

4. How likely are you to continue using <Your Brand>’s services/products in the future? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

5. What could <Your Brand> do to improve and retain your loyalty as a customer? (MCQ-Multiple Selection)
□ Offer loyalty programs/discounts
□ Improve service quality
□ Enhance communication channels
□ Provide better property options
□ Other (Please specify)

6. Do you feel valued as a customer when using <Your Brand>’s services/products? (MCQ-Single Selection)
○ Yes, I feel valued
○ Neutral
○ No, I don’t feel valued

7. Which real estate brand(s) have you used apart from <Your Brand>? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Other (Please specify)

8. What makes you consider using other real estate brands besides <Your Brand>? (MCQ-Multiple Selection)
□ Better pricing offered by competitors
□ More extensive property options elsewhere
□ Better customer service elsewhere
□ Dissatisfaction with <Your Brand>’s services
□ Other (Please specify)

9. On a scale from 1 to 5, how likely are you to recommend <Your Brand> to others based on your experience? (Rating Scale)
○ 1 – Very Unlikely
○ 2 – Unlikely
○ 3 – Neutral
○ 4 – Likely
○ 5 – Very Likely

10. Is there anything else you’d like to share about your experience with <Your Brand> and your likelihood to continue using its services/products? (Open-ended)
Ans: ___________________________________________