Customer Satisfaction Survey
For Retail Industry

The retail industry needs a customer satisfaction survey to gauge shopper experiences. Understanding customer feedback helps retailers enhance service quality, tailor offerings, and build loyalty. This feedback is vital to ensure customer retention in a highly competitive market.

Customer Satisfaction Survey For Retail Industry

1. How satisfied are you with the overall experience of shopping at <Your Brand>? (Multiple)
○ Extremely satisfied
○ Very satisfied
○ Moderately satisfied
○ Neutral
○ Dissatisfied

2. Which of the following aspects of <Your Brand> do you find most satisfying? (Multiple Type)
□ Product quality
□ Customer service
□ Store ambiance/atmosphere
□ Pricing of products
□ Variety of products available
□ None of the above

3. How frequently do you shop at <Your Brand>? (Multiple)
○ Several times a month
○ Once a month
○ Once every few months
○ Rarely
○ Never

4. What influences your decision to choose <Your Brand> for shopping? (Multiple Type)
□ Quality of products
□ Convenient location of stores
□ Competitive pricing
□ Previous positive experiences
□ Recommendations from others
□ None of the above

5. Which departments or sections of <Your Brand> do you typically explore during your visits? (Multiple Type)
□ Clothing and fashion
□ Electronics and gadgets
□ Home goods and decor
□ Beauty and personal care
□ Food and grocery items
□ None of the above

6. How would you rate the level of customer service provided by <Your Brand>? (Multiple)
○ Excellent
○ Good
○ Average
○ Poor
○ Very poor

7. What improvements or changes could <Your Brand> make to enhance your shopping experience? (Open-ended)
Ans: ___________________________________________

8. Are there any specific products or services you wish <Your Brand> offered that are currently unavailable? (Open-ended)
Ans: ___________________________________________

9. In your opinion, what differentiates <Your Brand> from its competitors in terms of products and services? (Open-ended)
Ans: ___________________________________________

10. What factors could potentially encourage you to shop more frequently at <Your Brand>? (Open-ended)
Ans: ___________________________________________