Customer Satisfaction Survey
For Retail Industry

Implement this customer satisfaction survey template and identify what makes customers into brand advocates. This survey aims to cover shopping experience, satisfaction factors, shopping frequency,
decision influencers, explored departments, customer service rating and suggestions for improvement.

Customer Satisfaction Survey For Retail Industry

1. How satisfied are you with the overall experience of shopping at <Your Brand>? (Multiple)
○ Extremely satisfied
○ Very satisfied
○ Moderately satisfied
○ Neutral
○ Dissatisfied

2. Which of the following aspects of <Your Brand> do you find most satisfying? (Multiple Type)
□ Product quality
□ Customer service
□ Store ambiance/atmosphere
□ Pricing of products
□ Variety of products available
□ None of the above

3. How frequently do you shop at <Your Brand>? (Multiple)
○ Several times a month
○ Once a month
○ Once every few months
○ Rarely
○ Never

4. What influences your decision to choose <Your Brand> for shopping? (Multiple Type)
□ Quality of products
□ Convenient location of stores
□ Competitive pricing
□ Previous positive experiences
□ Recommendations from others
□ None of the above

5. Which departments or sections of <Your Brand> do you typically explore during your visits? (Multiple Type)
□ Clothing and fashion
□ Electronics and gadgets
□ Home goods and decor
□ Beauty and personal care
□ Food and grocery items
□ None of the above

6. How would you rate the level of customer service provided by <Your Brand>? (Multiple)
○ Excellent
○ Good
○ Average
○ Poor
○ Very poor

7. What improvements or changes could <Your Brand> make to enhance your shopping experience? (Open-ended)
Ans: ___________________________________________

8. Are there any specific products or services you wish <Your Brand> offered that are currently unavailable? (Open-ended)
Ans: ___________________________________________

9. In your opinion, what differentiates <Your Brand> from its competitors in terms of products and services? (Open-ended)
Ans: ___________________________________________

10. What factors could potentially encourage you to shop more frequently at <Your Brand>? (Open-ended)
Ans: ___________________________________________