Get More Online Reviews Quickly: 14 Proven Strategies

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As a business leader, you know that online reviews are essential to building trust with potential customers. Positive reviews can make or break your company’s reputation and affect your search engine rankings. But how can you get more reviews quickly? In this post, we’ll cover forteen proven strategies that will help you generate more online reviews in no time.

From leveraging WhatsApp for customer feedback to personalizing review requests based on customer experience, we’ve got you covered. Join us as we explore the world of online reviews and discover how they can help take get more online reviews

Why are online reviews important for businesses?

Positive customer reviews are a powerful tool for boosting your online reputation and attracting new customers. They provide social proof, showing potential customers that others have had a positive experience with your business. In addition, online reviews can improve your search engine rankings and visibility, making it easier for people to find you.

They also offer valuable feedback that can help you identify areas for improvement in your products or services. Having a high volume of reviews sets you apart from your competitors and helps you make a great first impression on future customers. In the long run, they can have a huge impact on the success of your business.

Here are three reasons why you want to get more online reviews:

Building Trust with Potential Customers

Positive customer reviews are key when it comes to building trust and credibility for your local business. They act as powerful word-of-mouth recommendations that can greatly influence potential customers’ purchasing decisions. By reading these reviews, potential customers gain insights into the quality and reliability of your products or services.

Additionally, positive reviews that highlight exceptional customer service can set you apart from your competitors. It’s also important to show that you value and respond to customer feedback, as this can further build trust and loyalty. When potential customers see that others have had a great experience with your local business, it can have a huge impact on their decision-making process.

The Direct Impact on SEO

Having more online reviews can have a direct impact on your SEO efforts. Search engines like Google consider reviews as a ranking factor, which means that having positive reviews can improve your search engine rankings and increase organic traffic to your website. When customers leave good reviews, it generates more user-generated content, which search engines favor. They also provide fresh and relevant content for search engines to crawl and index.

Additionally, having high ratings and positive reviews can help improve your click-through rates in search engine results. Moreover, they can also improve your visibility in local search results, attracting more nearby customers. So, encouraging your customers to leave reviews is a great way to boost your SEO and drive more organic traffic to your website.

How Reviews and Feedback are Different

When it comes to online reviews and feedback, there are some key differences to keep in mind. They provide valuable insights and opinions about the overall experience, giving potential customers an idea of what to expect. On the other hand, feedback is more focused on specific aspects and can be shared privately. Here are the key difference between the two:

Purpose and Intent of Reviews Versus Feedback

Reviews play a crucial role in informing and guiding potential customers during their decision-making process. They provide valuable insights into the customer experience, highlighting both the strengths and weaknesses of a business. On the other hand, feedback serves a different purpose – it helps businesses make improvements and meet customer expectations.

Feedback offers businesses valuable insights that can contribute to the continuous improvement of their products or services. While they serve as social proof, showcasing the reputation of a business, feedback allows businesses to understand and act upon customer preferences and needs. Both reviews and feedback have their unique roles and benefits in the growth and success of a business.

Most importantly- Feedback needs to be unbiased. Reviews don’t- you want them to have a positive bias.

Audience and Visibility for Reviews Versus Feedback

When it comes to online reviews and feedback, understanding the audience and visibility is key. Reviews are primarily targeted towards potential customers, shaping their perception of a business. They have a broad audience, including online shoppers, and can have a huge impact on a business’s reputation in the eyes of the public.

On the other hand, feedback is directed towards the business itself, focusing on internal improvements. It is typically shared privately between the customer and the business, offering a more personal touch. While they are publicly visible on various review sites like Google Maps, TripAdvisor, and industry-specific review sites, feedback is more specific to the business receiving it.

By recognizing the differences in audience and visibility, businesses can effectively utilize both reviews and feedback to enhance their reputation and make necessary improvements.

Differences in Closing the Loop with Reviews and Feedback

Closing the loop with reviews involves actively engaging with customer feedback by responding to reviews, addressing concerns, and expressing gratitude for positive feedback. It is an opportunity to publicly demonstrate your commitment to customer satisfaction and build trust with potential customers.

On the other hand, closing the loop with feedback involves acknowledging customer suggestions, implementing changes based on their input, and providing updates on improvements. Feedback allows for more personalized and direct communication to address specific concerns or suggestions. Both closing the loop with reviews and feedback are essential for fostering customer loyalty and trust in the long run.

What are some tips to get more online reviews?

A variety of strategies—from post-purchase emails and social media engagement to in-store review stations—can streamline the review collection process. Timing and convenience are key; asking for feedback when the customer experience is fresh yields more positive reviews.

Automation tools and real-time platforms like WhatsApp and Facebook Messenger further simplify this process. The aim is to make it as easy as possible for customers to share their experiences, thereby boosting your brand’s online credibility.

Here are 15 strategies to help you get more online reviews:

Strategy 1: Post-Purchase Email Follow-Up

Send an automated email to customers after they have received their product or service, asking for a review. Make sure to personalize the email and include a direct link to your preferred review platform. This makes it easy for customers to leave a review without any hassle. The idea is to make the process as easy as possible which in turn helps get more online reviews.

Strategy 2: Incentivize Reviews

Offer customers a small incentive, like a discount on their next purchase or a gift card, in exchange for leaving a review. What kind of incentives work? Make sure the incentives align with your target audience’s interests. For example, if you sell beauty products, offer a free sample or a coupon for their favorite product.

This not only encourages customers and get more online reviews but also increases the likelihood of repeat purchases. Other incentives that work are exclusive access to new products or services, entry into a prize draw, or loyalty points that can be redeemed for future discounts or rewards.

Strategy 3: Use Social Media

Leverage your social media platforms to ask for reviews. You can create engaging posts or stories that prompt your followers to share their experiences and leave reviews. You can also run contests or giveaways where participants are required to leave a review in order to enter. Utilize hashtags related to your business or industry to reach a wider audience and increase visibility.

Strategy 4: Review Stations In-Store

If you have a physical location, set up a review station with a tablet or computer where customers can leave a review before they leave the store. This not only provides convenience for customers, but also allows you to capture their feedback in real-time. Make sure to have clear signage directing customers to the review station and emphasize the importance of their input. To incentivize participation, consider offering a small discount or freebie for those who leave a review on-site.

Strategy 5: QR Codes on Receipts

Print QR codes on receipts or packaging that direct customers to your review page. This makes it easy for them to leave a review while the experience is still fresh in their minds. Make sure you inform customers about the QR codes and the purpose behind them. You can include a short message on your receipts or packaging, explaining that their feedback is valuable to you and encouraging them to scan the code and leave a review. Highlight the benefits of leaving a review, such as helping others make informed decisions or improving your products and services based on customer input.

Strategy 6: Leverage Customer Service Interactions

If a customer expresses satisfaction during a customer service call or chat, seize the opportunity to ask them for a review. Provide them with the link right then and there. This allows for a seamless transition from a positive customer service interaction to a potential online review. Make sure your customer service representatives are trained to identify these moments and confidently request a review. It’s important to strike the right balance between being friendly and professional, so as not to come across as pushy or insincere. Remember, the key is to make the process as convenient as possible for your customers, so they’re more likely to leave a review.

Strategy 7: Use Review Generation Tools

Invest in software that automates the process of asking for reviews, sending reminders, and even responding to reviews. This allows you to streamline your review generation efforts and make the process more efficient. There are various review generation tools available in the market that can help you automate the entire workflow.

These tools typically integrate with popular review platforms and enable you to send automated email or text message requests for reviews to your customers. They also provide features like customizable templates, scheduling options, and analytics to track your review generation performance.

Merren is a state-of-the-art platform that allows you to streamline your review generation efforts and make the process more efficient. There are various review generation tools available in the market, but Merren stands out for its multichannel capabilities, enabling you to deploy surveys across platforms like WhatsApp, Facebook Messenger, Chatnot and Email.

By leveraging a review generation tool like Merren, you can save time and effort while consistently collecting online reviews from your customers. Additionally, some tools even offer sentiment analysis and sentiment-based routing, allowing you to identify negative reviews can save you time and ensure a consistent approach.

Strategy 8: Ask for Reviews on Your Website

Include a call-to-action (CTA) on your website, particularly on the checkout page or in a post-purchase pop-up, asking customers to leave a review. This simple yet effective strategy can greatly increase the number of online reviews you receive. By placing a chatbot or a call-to-action directly on your website, you make it convenient for customers to leave a review right after their purchase. This immediate ask capitalizes on their positive experience and increases the likelihood of them taking action.

Consider using enticing language in your CTA, such as “Share your feedback and help others discover our great products/services” or “Tell us how we did and get a chance to win a special gift.” By offering an incentive or emphasizing the value their review holds, you motivate customers to leave feedback.

Strategy 9: Time It Right

Timing is crucial. Ask for reviews when your customers have just interacted with you, irrespective of the touchpoint. This could be right after they’ve made a purchase from your website, completed a service with your company, or received support from your customer service team. By asking for reviews at the right moment, you capture their experience when it’s fresh in their minds and increase the likelihood of them leaving a positive review.

For example, if you run an e-commerce store, consider sending a follow-up email to your customers shortly after they’ve received their order. Express your gratitude for their purchase and kindly ask them to share their feedback on their shopping experience.

Strategy 10: Make It Easy

The simpler the review process, the more likely customers will complete it. Offer multiple platforms for reviews and ensure that the process is as straightforward as possible. One strategy to consider to get more online reviews is to make it easy for customers to leave a review. When you provide multiple platforms for reviews, customers have the convenience of choosing the platform they prefer. This simple step can significantly increase the likelihood of them completing the review process.

Additionally, it’s important to ensure that the review process is straightforward. Avoid lengthy and complicated forms or steps that can discourage customers from completing the review. By streamlining the process and minimizing any barriers, you make it easy and hassle-free for customers to share their feedback.

Remember, simplicity is key when it comes to encouraging customers

Strategy 11: Leverage WhatsApp for Customer Feedback

Leveraging WhatsApp for customer feedback is a great way to collect valuable insights from your customers. By using WhatsApp as a platform, you provide a convenient and familiar communication channel for your customers. The real-time nature of WhatsApp allows for prompt interactions, encouraging customers to provide feedback more readily. Moreover, the private messaging feature of WhatsApp creates a comfortable environment for customers to share their honest opinions. You can also leverage WhatsApp groups or broadcasts to reach a large number of customers simultaneously, maximizing your feedback collection efforts. Sharing positive reviews or testimonials received via WhatsApp can further amplify social proof and enhance your online reputation.

Strategy 12: Using Facebook Messenger as a Feedback Tool

Facebook Messenger can be a powerful tool for gathering feedback from customers. It offers a convenient and accessible platform for customers to share their thoughts and experiences. The personalized interactions and follow-up conversations possible through Messenger can create a more engaging and meaningful feedback process. Additionally, automatic chatbots on Facebook Messenger can initiate feedback requests and provide instant responses, enhancing efficiency and ensuring prompt feedback collection. By integrating review prompts within Messenger conversations, businesses can encourage customers to share their experiences and thoughts with ease. Sharing positive reviews received via Facebook Messenger can also increase brand visibility and credibility.

Strategy 13: Email Surveys- Old but Gold

Email surveys have stood the test of time and remain a valuable tool for gathering detailed feedback from customers. One effective strategy to increase participation in email surveys is to offer incentives such as discounts or gift cards. Email surveys also provide the opportunity to ask specific questions tailored to your business, allowing you to gather valuable insights. Automating email surveys and sending them at the right time after a customer’s purchase can result in higher response rates. By analyzing trends and patterns in survey responses, you can identify areas for improvement and measure customer satisfaction. In the long run, email surveys can have a huge impact on your business’s success.

Strategy 14: Personalizing Review Requests

Want to boost your review acquisition? Personalized review requests can be a game changer. Tailor requests based on customer experiences to show attention to detail and make customers feel valued. This increases the likelihood of receiving reviews and prompts more specific feedback. Customize requests based on preferences for positive results.

Strategy 15: Follow up, Follow up, Follow up

Following up with customers is key to get more online reviews. Don’t be afraid to send multiple reminders or follow-up messages after a customer makes a purchase or has an interaction with your business. Show that you value their opinion and want to hear about their experience. A simple email or message asking if they would be willing to leave a review can go a long way. Be polite, respectful, and genuine in your follow-ups, and you’ll likely see an increase in the number of reviews you receive.

Many times customer want to leave a review, but simply forget. That’s where reminders come in handy. By implementing a reminder system, you can gently nudge your customers to take that extra step and share their feedback. A friendly and concise message thanking them for their recent purchase or interaction can serve as a gentle reminder to leave a review. You can also highlight the importance of their feedback

Managing Reviews

Pre-filtering reviews is an often overlooked strategy that can have a huge impact on your online reputation. By screening and moderating reviews before they are publicly displayed, you can filter out irrelevant or inappropriate content, ensuring the quality and integrity of your online reviews.

One of the key benefits of pre-filtering is the ability to prioritize positive reviews while addressing and resolving negative feedback privately. This not only helps maintain a positive image for your brand but also allows you to address customer concerns in a more personalized and effective manner.

Additionally, implementing pre-filtering measures can help prevent spam or fake reviews from damaging your reputation, and transparently explaining your pre-filtering process builds trust in the authenticity of your reviews.

The Art of Encouraging Satisfied Customers to Review

Actively asking satisfied customers for reviews is the first step to increase the likelihood of receiving positive feedback. Personalizing your request by mentioning specific aspects of their experience that you would like them to highlight adds a personal touch and encourages them to provide more detailed and positive reviews.

Making it easy for customers to leave reviews by providing direct links or instructions on various review platforms, such as Google Maps or industry-specific review sites, simplifies the review process. Offering incentives, such as discounts or exclusive content, can also motivate customers to take the time to leave reviews. Finally, following up with a thank-you message after a customer leaves a review reinforces their positive experience and shows appreciation for their feedback.

Soliciting Positive Reviews

Let’s be honest- we want customers to give us positive reviews and limit the number of negative reviews. Unfortunately, it is often seen that those with poor experience tend to more motivated to leave a review. How does one solve for this? One easy way is to do so it to filter for satisfied customers and encourage them to leave review. How? Run a customer satisfaction survey and seek reviews from those who score you high on it. If you feel this is biasing the pool, keep in mind the discussion of review are different from customer feedback above.

The best thing you can do is incorporate it into your business as a process, starting with an active strategy for customer service as well as online reputation and testimonials. Start by building from templates and asking your existing customers for reviews. A


In conclusion, it is clear that online reviews play a significant role in boosting your business’s reputation and credibility. Not only do they have a direct impact on SEO rankings, but they also help build trust with potential customers. Understanding the differences between reviews and feedback and implementing multichannel strategies can further enhance your review acquisition efforts.

Personalizing review requests and responding to reviews, both positive and negative, are essential practices that can make a significant difference. Lastly, optimizing your content to get more online reviews and knowing the best moments to ask for a review can further accelerate the process. So, don’t underestimate the power of online reviews – implement these proven strategies and get more online reviews.