Market Segmentation Survey
For EdTech Industry

1. Which of the following best describes your current educational status? (MCQ-Multiple Selection)
□ High School Student
□ College/University Student
□ Working Professional
□ Job Seeker
□ Retired
□ Other (Please specify)

2. What is your primary motivation for seeking educational resources or courses? (MCQ-Multiple Selection)
□ Advancing career prospects
□ Personal skill development
□ Learning for academic purposes
□ Exploring new interests or hobbies
□ Other (Please specify)

3. Which age group do you belong to? (MCQ-Single Selection)
○ Under 18
○ 18-24
○ 25-34
○ 35-44
○ 45-54
○ 55-64
○ 65 or above

4. What level of education have you completed? (MCQ-Single Selection)
○ High School or equivalent
○ Associate’s degree or some college
○ Bachelor’s degree
○ Master’s degree
○ Doctorate or professional degree
○ Other (Please specify)

5. In which industry or field do you work or aspire to work? (MCQ-Single Selection)
○ Technology
○ Healthcare
○ Finance/Business
○ Education
○ Creative Arts
○ Other (Please specify)

6. How comfortable are you with using technology for learning purposes? (MCQ-Single Selection)
○ Very comfortable
○ Comfortable
○ Neutral
○ Uncomfortable
○ Very uncomfortable

7. Which devices do you primarily use for accessing online educational content? (MCQ-Multiple Selection)
□ Laptop/Desktop
□ Smartphone/Tablet
□ Work/School Computer
□ Other (Please specify): [Open-ended]

8. Do you prefer learning individually or in a group setting? (MCQ-Single Selection)
○ Individual learning
○ Group learning
○ No preference

9. Which learning format do you prefer the most for online education? (MCQ-Single Selection)
○ Video-based lectures
○ Text-based content
○ Interactive multimedia lessons
○ Live or interactive classes
○ Other (Please specify)

10. Any additional information or comments that you would like to share to help <Your Brand> understand different target groups? (Open-ended)
Ans: ___________________________________________________