Market Segmentation Survey
For Healthtech Industry

Use this market segmentation survey to discover how your brand influences the health and lives of your customer base in the health tech industry.

Market Segmentation Survey For Healthtech Industry

1.  Which age group do you belong to? (MCQ-Single Selection)
○ 18-25
○ 26-35
○ 36-45
○ 46-55
○ 56 and above

2. What is your primary reason for seeking Healthtech solutions?  (MCQ-Multiple Selection)
□ General health monitoring
□ Managing chronic conditions
□ Seeking specific treatments or therapies
□ Seeking preventive healthcare solutions
□ Improving overall fitness and wellness
□ Other (Please specify)

3. Which best describes your familiarity with Healthtech products/services? (MCQ-Single Selection)
○ Very familiar
○ Somewhat familiar
○ Not very familiar
○ Not familiar at all

4. What level of customization or personalization would you prefer in Healthtech products/services? (MCQ-Multiple Selection)
□ Smartphone applications
□ Websites or online platforms
□ Consultations with healthcare professionals
□ Health-related forums or communities
□ Other (Please specify)

5. Which of the following best describes your technological comfort and proficiency? (MCQ-Single Selection)
○ Highly tech-savvy
○ Moderately comfortable with technology
○ Somewhat uncomfortable with technology
○ Not comfortable with technology at all

6. What level of importance do you place on cost-effectiveness when considering Healthtech solutions? (MCQ-Single Selection)
○ Extremely important
○ Very important
○ Moderately important
○ Slightly important
○ Not important at all

7. Select the household income range that best fits your annual income. (MCQ-Single Selection)
○ Below $25,000
○ $25,001 – $50,000
○ $50,001 – $75,000
○ $75,001 – $100,000
○ Above $100,000

8. Which region do you reside in? (MCQ-Single Selection)
○ Below $25,000
○ $25,001 – $50,000
○ $50,001 – $75,000
○ $75,001 – $100,000
○ Above $100,000

9. What specific Healthtech features or services do you feel are lacking in the current market? (MCQ-Multiple Selection)
□ Improved user interface and experience
□ Better integration with existing health systems
□ Targeted solutions for specific health conditions
□ More affordable pricing options
□ Enhanced data security and privacy measures
□ Other (Please specify)

10. How likely are you to try new Healthtech products/services from <Your Brand> tailored to your specific needs? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely