Market Segmentation Survey
For Retail Industry

Use this market segmentation survey template to identify specific requirements of your target
buyers in the retail industry. This survey aims to curate customized communication strategies
for meaningful promotional strategies.

Market Segmentation Survey For Retail Industry

1. Which age group do you belong to? (Multiple)
○ Under 18
○ 18-24
○ 25-34
○ 35-44
○ 45-54
○ 55-64
○ 65 or above

2. What is your primary reason for shopping at <Your Brand>? (Multiple Type)
□ Price and affordability
□ Product quality and variety
□ Convenience of location
□ Brand reputation and trustworthiness
□ Promotional offers and discounts
□ None of the above

3. How do you usually prefer to shop at <Your Brand>? (Multiple Type)
□ In-store shopping
□ Online shopping for home delivery
□ Online shopping for in-store pickup
□ Both in-store and online
□ Rarely shop at <Your Brand>

4. What factors influence your purchasing decisions the most when shopping at <Your Brand>? (Multiple Type)
□ Family or household needs
□ Personal preferences and tastes
□ Recommendations from friends or family
□ Brand loyalty
□ Current trends or fashion
□ None of the above

5. Which statement best describes your shopping frequency at <Your Brand>? (Multiple Type)
□ Regularly, almost every time I need something
□ Often, but not for every need
□ Occasionally, when specific needs arise
□ Rarely, only for unique or special items
□ Never shopped at <Your Brand>

6. Which product categories are you most likely to purchase from <Your Brand>? (Multiple Type)
□ Clothing and accessories
□ Electronics and gadgets
□ Home goods and decor
□ Beauty and personal care
□ Food and grocery items
□ None of the above

7. What influences your decision to explore or try new products at <Your Brand>? (Multiple Type)
□ Attractive product packaging
□ Recommendations from store staff
□ Positive reviews or ratings
□ Product samples or trials in-store
□ None of the above

8. How do you prefer to receive information about promotions or new arrivals at <Your Brand>? (Multiple)
○ Email newsletters
○ Social media updates
○ SMS or text messages
○ In-store signage or displays
○ None of the above

9. Are there specific challenges or barriers that prevent you from shopping more frequently at <Your Brand>? (Open-ended)
Ans: ___________________________________________

10. What additional services or features would encourage you to shop more often at <Your Brand>? (Open-ended)
Ans: ___________________________________________