Market Segmentation Survey
For SaaS industry

A market segmentation survey is crucial for targeted marketing and customer understanding. Identify distinct customer groups based on demographics, behaviors, and preferences. Get insights into potential segments and how to tailor strategies effectively. Segmenting the market helps optimize resource allocation and maximize market penetration. Meet the specific needs of your target audiences more effectively.

Market Segmentation Survey For SaaS industry

1. Which best describes your primary use of SaaS products? (MCQ-Single Selection)
○ Project Management
○ Customer Relationship Management (CRM)
○ Cloud Storage
○ Email Marketing
○ Data Analytics
○ Other (Please specify)

2. What size best describes your organization? (MCQ-Single Selection)
○ Small Business (1-50 employees)
○ Medium-Sized Business (51-500 employees)
○ Enterprise (501+ employees)

3. How frequently do you seek new SaaS solutions? (MCQ-Single Selection)
○ Frequently (Every few months)
○ Occasionally (Once or twice a year)
○ Rarely/Almost Never

4. What key features do you prioritize in a SaaS product? (MCQ-Multiple Selection)
□ Ease of Use/Intuitiveness
□ Integration Capabilities
□ Advanced Features/Functionalities
□ Security Measures
□ Cost-Effectiveness
□ Other (Please specify)

5. Which best defines your budget allocation for SaaS products? (MCQ-Single Selection)
○ Limited budget, seeking cost-effective solutions
○ Moderate budget, balancing value and cost
○ Substantial budget, focusing on premium solutions

6. Select the industry that aligns best with your organization:(MCQ-Single Selection)
○ Technology
○ Healthcare
○ Finance
○ Education
○ Retail
○ Other (Please specify)

7. Which platforms or devices do you primarily use for accessing SaaS products? (MCQ-Multiple Selection)
□ Desktop/Laptop
□ Mobile/Tablet
□ Both Equally
□ Other (Please specify)

8. What challenges or pain points led you to seek SaaS solutions? (MCQ-Multiple Selection)
□ Inefficient manual processes
□ Lack of scalability
□ Poor data management
□ Compatibility issues with existing systems
□ Other (Please specify)

9. How important is ongoing customer support when considering a SaaS product? (MCQ-Single Selection)
○ Very Important
○ Important
○ Neutral
○ Not Very Important
○ Not Important at All

10. What specific improvements or additional features would make <Your Brand>’s product more suitable for your needs? (Open-Ended)
Ans: ________________________________________