Market Segmentation Survey
For Marketplaces Industry

Understand barriers to purchase, loyalty, price sensitivity and pricing factors with this survey. Use this free survey template on pricing strategy for the marketplaces and ecommerce industry.

Market Segmentation Survey For Marketplaces Industry

1. How would you rate your willingness to pay for premium quality products/services from <Your Brand>?(MCQ-Single Selection)
○ a. Willing to pay a premium price for superior quality
○ b. Preferably willing to pay a slightly higher price for better quality
○ c. Neutral, price and quality must be balanced
○ d. Prefer lower prices, even if it means sacrificing some quality
○ e. Always opt for the lowest price, quality is not a priority

2. What factors influence your perception of value for money when purchasing from <Your Brand>?(MCQ-Multiple Selection)
□ a. Product/service quality
□ b. Brand reputation
□ c. Pricing compared to competitors
□ d. Additional features/benefits
□ e. Customer service/support
□ f. Other (Specify)

3. Which price range do you consider reasonable for products/services offered by <Your Brand>? (MCQ-Single Selection)
○ a. Product/service quality
○ b. Brand reputation
○ c. Pricing compared to competitors
○ d. Additional features/benefits
○ e. Customer service/support
○ f. Other (Specify)

4. Would you be willing to pay more for faster delivery options from <Your Brand>? (MCQ-Single Selection)
○ a. Product/service quality
○ b. Brand reputation
○ c. Pricing compared to competitors
○ d. Additional features/benefits
○ e. Customer service/support
○ f. Other (Specify)

5. How important is receiving discounts or promotional offers when considering purchasing from <Your Brand>? (MCQ-Single Selection)
○ a. Extremely important, always look for discounts
○ b. Important, but not a deal-breaker
○ c. Neutral, discounts don’t significantly influence my decision
○ d. Not very important, prefer consistent pricing over occasional discounts
○ e. Not important at all, discounts have no influence on my decision

6. What type of pricing strategy from <Your Brand> would entice you to make a purchase? (MCQ-Multiple Selection)
□ a. Competitive pricing (Lowest prices compared to competitors)
□ b. Bundled pricing (Discounts for purchasing multiple items together)
□ c. Dynamic pricing (Adjusting prices based on demand or time)
□ d. Loyalty program discounts
□ e. Other (Specify)

7. Open-ended question: Is there a specific price point that you believe would be ideal for <Your Brand>’s products/services? (Open-ended)
Ans: ___________________________________________

8. Open-ended question: What additional incentives or pricing strategies would encourage you to buy more from <Your Brand>? (Open-ended)
Ans: ___________________________________________