Pricing Strategy Survey
For Agriculture Industry

Capture the pricing strategy survey template for your company.
This survey aims to assess customers’ perceptions of pricing, factors influencing their willingness to pay, and suggestions for pricing strategies within the agriculture industry.

Pricing Strategy Survey For Agriculture Industry

1.  How familiar are you with the products/services offered by <Your Brand> in the agriculture industry? (MCQ-Multiple Selection)
○ Very familiar
○ Somewhat familiar
○ Slightly familiar
○ Not familiar at all

2. Have you previously purchased products/services from <Your Brand> in the agriculture industry? (MCQ-Single Selection)
○ Yes
○ No

3. Which factors influence your willingness to pay for agricultural products/services?
 (MCQ-Multiple Selection)
□ Product/service quality
□ Brand reputation
□ Competitive pricing
□ Features and benefits offered
□ Recommendations from others
□ Other (Please specify)

4. How do you perceive the pricing of <Your Brand>’s products/services compared to competitors in the market? (MCQ-Single Selection)
○ Significantly more expensive
○ Slightly more expensive
○ Similarly priced
○ Slightly cheaper
○ Significantly cheaper

5. On a scale of 1-5, with 1 being not valuable and 5 being extremely valuable, how do you rate the value you receive from <Your Brand>’s products/services in relation to their price? (Open-ended)
Ans: ___________________________________________________

6. What is the maximum amount you would be willing to pay for a high-quality agricultural product or service offered by <Your Brand>?  (Open-ended)
Ans: ___________________________________________________

7. What pricing strategies do you think would make <Your Brand>’s products/services more appealing to customers? (MCQ-Multiple Selection)
□ Discounts for bulk purchases
□ Introductory offers for new customers
□ Loyalty programs for repeat customers
□ Value-added services included in the price
□ Other (Please specify)

8. How frequently do you consider price as the primary factor when making purchasing decisions in the agriculture industry?
 (MCQ-Single Selection)
○ Always
○ Often
○ Sometimes
○ Rarely
○ Never

9. Are there specific product/service categories where you believe <Your Brand> should adjust its pricing strategy?  (MCQ-Multiple Selection)
□ Seeds and crops
□ Fertilizers or pesticides
□ Farming machinery or equipment
□ Agricultural consultancy or services
□ Other (Please specify)

10. In your opinion, what would justify a higher price for <Your Brand>’s agricultural products/services? (Open-ended)
Ans: ___________________________________________________