Pricing Strategy survey
for Consumer Goods industry

1. How likely are you to pay a premium price for <Your Brand> products compared to similar products from competitors? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

2. What factors influence your willingness to pay a higher price for <Your Brand> products? (Multiple Type)
□ Superior quality
□ Unique features or innovations
□ Exceptional customer service
□ Brand reputation and trust
□ Limited edition or exclusive products
□ None of the above

3. Which price range are you willing to pay for a premium product from <Your Brand>? (Multiple)
○ $0 – $50
○ $51 – $100
○ $101 – $200
○ $201 – $500
○ Above $500

4. What additional benefits or features would justify a higher price for <Your Brand> products? (Multiple Type)
□ Extended warranty
□ Customization options
□ Advanced technology or functionalities
□ Personalized customer service
□ Eco-friendly materials or sustainability efforts
□ Other (please specify)

5. How often do promotional discounts or offers influence your decision to purchase <Your Brand> products? (Multiple)
○ Frequently
○ Occasionally
○ Rarely
○ Never

6. What factors would make you consider <Your Brand> products if they were priced higher than competing brands? (Multiple Type)
□ Exceptional quality or performance
□ Unique design or aesthetics
□ Positive brand image or reputation
□ Exclusive or limited availability
□ Other (please specify)

7. What is your perception of <Your Brand>’s current pricing compared to its competitors? (Multiple)
○ Much more affordable
○ Somewhat more affordable
○ Similar
○ Somewhat more expensive
○ Much more expensive

8. In your opinion, what pricing strategies would encourage you to purchase <Your Brand> products more frequently? (Open-ended)
Ans: ___________________________________________

9. What challenges do you face in relation to pricing when considering <Your Brand> products or services? (Open-ended)
Ans: ___________________________________________

10. How much value do you perceive in <Your Brand>’s products or services compared to their price? (Multiple)
○ Excellent value for the price
○ Good value for the price
○ Average value for the price
○ Poor value for the price
○ Very poor value for the price