Pricing Strategy Survey
For Education Industry

1. How much are you willing to pay for high-quality online courses or educational services per month? (MCQ-Single Selection)
○ $0 – $20
○ $21 – $50
○ $51 – $100
○ $101 – $200
○ $201 or more

2. What factors influence your perception of the value for money in educational products/services? (MCQ-Multiple Selection)
□ Quality of content/materials
□ Reputation of the institution/provider
□ Quantity of resources provided
□ Level of personalization/customization available
□ Additional features (e.g., interactive elements, live sessions)
□ Other (please specify)

3. How often do you consider price as the primary factor in choosing educational products/services? (MCQ-Single Selection)
○ Always
○ Often
○ Sometimes
○ Rarely
○ Never

4. Which payment model do you prefer when purchasing educational products/services? (MCQ-Single Selection)
○ One-time payment for a complete course/service
○ Monthly subscription
○ Pay per module/lesson
○ Other (please specify)

5. What additional features or benefits would justify paying a higher price for educational products/services from <Your Brand>? (MCQ-Multiple Selection)
□ Access to live instructor-led sessions
□ Personalized learning plans/tutoring
□ Accreditation/certification upon completion
□ Exclusive access to premium content/materials
□ Career placement assistance
□ Other (please specify)

6. How do you perceive the current pricing of similar educational products/services in the market compared to their quality? (MCQ-Single Selection)
○ Overpriced
○ Fairly priced
○ Underpriced

7. Would you be willing to pay a premium for <Your Brand>’s educational products/services if it included additional benefits or unique features? (MCQ-Single Selection)
○ Yes, definitely
○ Maybe, depending on the added benefits
○ No, I prefer a lower price without additional features

8. How likely are you to consider discounts or promotions when purchasing educational products/services from <Your Brand>? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. What aspects of <Your Brand>’s educational offerings do you think justify the current pricing? (Open-ended)
Ans: ___________________________________________

10. What factors, if any, would prevent you from paying a higher price for educational products/services from <Your Brand>? (Open-ended)
Ans: ___________________________________________