Pricing Strategy Survey
For Education Industry

Utilize our pricing perception survey template as created for your brand in the educational industry. Seek responses on preferred pricing, factors influencing value perception and the effects of pricing strategies on target customers.

Pricing Strategy Survey For Education Industry

1. How much are you willing to pay for high-quality online courses or educational services per month? (MCQ-Single Selection)
○ $0 – $20
○ $21 – $50
○ $51 – $100
○ $101 – $200
○ $201 or more

2. What factors influence your perception of the value for money in educational products/services? (MCQ-Multiple Selection)
□ Quality of content/materials
□ Reputation of the institution/provider
□ Quantity of resources provided
□ Level of personalization/customization available
□ Additional features (e.g., interactive elements, live sessions)
□ Other (please specify)

3. How often do you consider price as the primary factor in choosing educational products/services? (MCQ-Single Selection)
○ Always
○ Often
○ Sometimes
○ Rarely
○ Never

4. Which payment model do you prefer when purchasing educational products/services? (MCQ-Single Selection)
○ One-time payment for a complete course/service
○ Monthly subscription
○ Pay per module/lesson
○ Other (please specify)

5. What additional features or benefits would justify paying a higher price for educational products/services from <Your Brand>? (MCQ-Multiple Selection)
□ Access to live instructor-led sessions
□ Personalized learning plans/tutoring
□ Accreditation/certification upon completion
□ Exclusive access to premium content/materials
□ Career placement assistance
□ Other (please specify)

6. How do you perceive the current pricing of similar educational products/services in the market compared to their quality? (MCQ-Single Selection)
○ Overpriced
○ Fairly priced
○ Underpriced

7. Would you be willing to pay a premium for <Your Brand>’s educational products/services if it included additional benefits or unique features? (MCQ-Single Selection)
○ Yes, definitely
○ Maybe, depending on the added benefits
○ No, I prefer a lower price without additional features

8. How likely are you to consider discounts or promotions when purchasing educational products/services from <Your Brand>? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. What aspects of <Your Brand>’s educational offerings do you think justify the current pricing? (Open-ended)
Ans: ___________________________________________

10. What factors, if any, would prevent you from paying a higher price for educational products/services from <Your Brand>? (Open-ended)
Ans: ___________________________________________