Pricing Strategy Survey
For Insurance Industry

Explore this pricing preference survey template for the insurance industry. This survey aims to explore the importance of competitive pricing, preferred pricing models, pricing for premium coverage, affordability rating for current services and preferred coverage considerations.

Pricing Strategy Survey For Insurance Industry

1. How much are you willing to pay monthly for comprehensive life insurance coverage? (MCQ-Single Selection)
○ Less than $50
○ $50 – $100
○ $101 – $200
○ $201 – $300
○ Above $300

2. What factors influence your decision when considering the price of insurance products/services? (MCQ-Multiple Selection)
□ Coverage extent
□ Premium payment frequency (e.g., monthly, annually)
□ Deductibles or excess payments
□ Brand reputation
□ Additional benefits or perks
□ Other (Please specify)

3. How important is the price compared to the coverage offered when choosing an insurance provider? (MCQ-Single Selection)
○ Extremely important
○ Very important
○ Moderately important
○ Slightly important
○ Not important at all

4. For which insurance product(s) would you be willing to pay higher premiums for better coverage or additional benefits?  (MCQ-Multiple Selection)
□ Health insurance
□ Auto insurance
□ Home insurance
□ Life insurance
□ Travel insurance
□ Property insurance
□ Other (Please specify)

5. Do you believe that higher-priced insurance products equate to better quality or more comprehensive coverage? (MCQ-Single Selection)
○ Strongly agree
○ Agree
○ Neutral
○ Disagree
○ Strongly disagree

6. Are you willing to pay a higher premium for faster claims processing or easier claim settlements? (MCQ-Single Selection)
○ Yes
○ No
○ Depends on the extent of the increase

7. How likely are you to switch to a different insurance provider if you find similar coverage at a slightly lower price? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

8. What would make you consider paying a premium price for insurance products/services from <Your Brand>? (Open-ended)
Ans: ___________________________________________

9. Are there specific additional services or benefits you would be willing to pay extra for in your insurance coverage?(MCQ-Multiple Selection)
□ 24/7 customer support
□ Tailored/customizable policies
□ Emergency assistance services
□ Premium discounts for loyalty
□ Access to a wider network of healthcare providers
□ Other (Please specify)

10. How satisfied are you with the value you receive from the price you pay for your current insurance coverage?(MCQ-Single Selection)
○ Very satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very dissatisfied