Pricing Strategy Survey
For Real Estate Industry

Understand how pricing affects property purchase using this pricing strategy survey template created for your buyer base. This survey aims to gather insights into homeowner perceptions regarding budget preferences, premium additions and property investment considerations within the real estate industry.

Pricing Strategy Survey For Real Estate Industry

1. Which of the following real estate services/products have you used or are interested in? (MCQ-Multiple Selection)
□ Residential property buying/selling
□ Commercial property buying/selling
□ Property management services
□ Real estate investment services
□ Other (Please specify)

2. How satisfied are you with the current pricing of real estate services/products offered by <Your Brand>? (MCQ-Single Selection)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

3. Which factors do you consider when determining the value of a real estate service/product? (MCQ-Multiple Selection)
□ Location
□ Property size/type
□ Amenities offered
□ Market trends
□ Reputation of the brand
□ Other (Please specify)

4. Would you be willing to pay a premium for additional features or services provided by <Your Brand>? (MCQ-Multiple Selection)
□ Yes, for enhanced security measures
□ Yes, for better amenities (pool, gym, etc.)
□ Yes, for additional customer support/services
□ No, I prefer standard offerings at lower prices
□ Other (Please specify)

5. How much extra would you be willing to pay for premium features or services from <Your Brand>? (MCQ-Single Selection)
○ 0-5% more than standard price
○ 6-10% more than standard price
○ 11-20% more than standard price
○ More than 20% more than standard price
○ I’m not willing to pay extra

6. What do you think is a fair price range for real estate services/products provided by <Your Brand>? (MCQ-Single Selection)
○ $0 – $50,000
○ $50,001 – $100,000
○ $100,001 – $250,000
○ $250,001 – $500,000
○ Above $500,000

7. Which payment model would you prefer for real estate services/products? (MCQ-Multiple Selection)
□ One-time payment
□ Monthly installments
□ Pay-per-service
□ Other (Please specify)

8. Do you believe the current pricing of real estate services/products is competitive compared to other brands in the market? (MCQ-Multiple Selection)
○ Very Competitive
○ Competitive
○ Neutral
○ Not Competitive
○ Not Competitive at All

9. What additional services or features would justify paying a higher price for real estate services/products? (Open-ended)
Ans: ___________________________________________

10. Is there any other feedback or suggestion regarding pricing strategies that you’d like to share? (Open-ended)
Ans: ___________________________________________