Pricing Strategy Survey
For Real Estate Industry

1. Which of the following real estate services/products have you used or are interested in? (MCQ-Multiple Selection)
□ Residential property buying/selling
□ Commercial property buying/selling
□ Property management services
□ Real estate investment services
□ Other (Please specify)

2. How satisfied are you with the current pricing of real estate services/products offered by <Your Brand>? (MCQ-Single Selection)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

3. Which factors do you consider when determining the value of a real estate service/product? (MCQ-Multiple Selection)
□ Location
□ Property size/type
□ Amenities offered
□ Market trends
□ Reputation of the brand
□ Other (Please specify)

4. Would you be willing to pay a premium for additional features or services provided by <Your Brand>? (MCQ-Multiple Selection)
□ Yes, for enhanced security measures
□ Yes, for better amenities (pool, gym, etc.)
□ Yes, for additional customer support/services
□ No, I prefer standard offerings at lower prices
□ Other (Please specify)

5. How much extra would you be willing to pay for premium features or services from <Your Brand>? (MCQ-Single Selection)
○ 0-5% more than standard price
○ 6-10% more than standard price
○ 11-20% more than standard price
○ More than 20% more than standard price
○ I’m not willing to pay extra

6. What do you think is a fair price range for real estate services/products provided by <Your Brand>? (MCQ-Single Selection)
○ $0 – $50,000
○ $50,001 – $100,000
○ $100,001 – $250,000
○ $250,001 – $500,000
○ Above $500,000

7. Which payment model would you prefer for real estate services/products? (MCQ-Multiple Selection)
□ One-time payment
□ Monthly installments
□ Pay-per-service
□ Other (Please specify)

8. Do you believe the current pricing of real estate services/products is competitive compared to other brands in the market? (MCQ-Multiple Selection)
○ Very Competitive
○ Competitive
○ Neutral
○ Not Competitive
○ Not Competitive at All

9. What additional services or features would justify paying a higher price for real estate services/products? (Open-ended)
Ans: ___________________________________________

10. Is there any other feedback or suggestion regarding pricing strategies that you’d like to share? (Open-ended)
Ans: ___________________________________________