Product Development Survey
For Agriculture Industry

Utilize this customer satisfaction survey template curated for your organisation. Gather insights into customer experiences, preferences, and areas for improvement on the products, services, and overall performance of your brand within the agriculture industry.

Product Development Survey For Agriculture Industry

1. What types of agricultural products or services are you currently in need of? (MCQ-Multiple Selection)
□ Advanced crop protection solutions
□ Improved seed varieties
□ Precision agriculture technologies
□ Sustainable farming practices/tools
□ Enhanced soil fertility products
□ Other (Please specify)

2. Which specific features or attributes would you prioritize in new agricultural products/services?  (MCQ-Multiple Selection)
□ Increased yield or productivity
□ Environmental sustainability
□ Resistance to pests and diseases
□ Cost-effectiveness
□ Ease of use or application
□ Other (Please specify)

3. What challenges do you typically face in your agricultural practices that you would like <Your Brand> to address with new products/services?
 (MCQ-Multiple Selection)
□ Lack of access to modern technologies
□ Climate change-related issues
□ Pests and diseases affecting crops
□ Soil degradation or fertility issues
□ High input costs
□ Other (Please specify)

4. How likely would you be to try out a new product/service introduced by <Your Brand> in the agricultural market? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

5. Are there any gaps in the current market offerings that you believe <Your Brand> could fill with innovative agricultural products/services? Please describe. (Open-ended)
Ans: ___________________________________________________

6. Which communication channels do you prefer for learning about new agricultural products/services? (MCQ-Multiple Selection)
□ Agricultural trade shows or exhibitions
□ Online platforms/websites
□ Social media platforms
□ Local agricultural extension services
□ Word of mouth from other farmers
□ Other (Please specify)

7.  In your opinion, what are the key factors that drive your decision-making process when adopting new agricultural products/services?  (MCQ-Multiple Selection)
□ Scientific research or evidence
□ Recommendations from experts/agricultural consultants
□ Reviews/testimonials from other farmers
□ Cost-effectiveness
□ Ease of integration into current farming practices
□ Other (Please specify)

8. How receptive are you to adopting innovative technologies in your agricultural practices?
 (MCQ-Single Selection)
○ Very receptive
○ Receptive
○ Neutral
○ Not very receptive
○ Not receptive at all

9. Is there a specific area within agriculture where you believe <Your Brand> could make a significant impact with a new product or service?  (Open-ended)
Ans: ___________________________________________________

10. What suggestions or ideas do you have for <Your Brand> to develop products/services that better meet the needs of farmers/agricultural businesses? (Open-ended)
Ans: ___________________________________________________