Product Development Survey
For Insurance Industry

1. What type of insurance products are you currently using or interested in purchasing in the future?(MCQ-Multiple Selection)
□ Life insurance
□ Health insurance
□ Auto insurance
□ Home insurance
□ Travel insurance
□ Property insurance
□ Other (Please specify)

2. When considering insurance coverage, which features do you prioritize? (MCQ-Multiple Selection)
□ Comprehensive coverage
□ Affordability/Competitive pricing
□ Easy claims processing
□ Customizable policy options
□ Quick policy issuance
□ Other (Please specify)

3. How satisfied are you with the current insurance products available in the market?(MCQ-Single Selection)
○ Very satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very dissatisfied

4. What factors would encourage you to switch to a new insurance provider or product?  (MCQ-Multiple Selection)
□ Better pricing
□ Enhanced coverage options
□ Improved customer service
□ Innovative offerings
□ More flexible policies
□ Other (Please specify)

5. How do you prefer to learn about new insurance products or updates?(MCQ-Multiple Selection)
□ Online advertisements (websites, social media)
□ Recommendations from friends/family
□ Insurance agent/broker recommendations
□ Email newsletters
□ Television advertisements
□ Other (Please specify)

6. What gaps or shortcomings do you find in existing insurance products that you wish to see addressed in new offerings (Open-ended)
Ans: ___________________________________________

7.  Are you interested in specialized insurance products tailored for specific needs or demographics? (MCQ-Multiple Selection)
□ Insurance for freelancers/gig workers
□ Insurance for retirees/seniors
□ Insurance for specific hobbies or activities (e.g., adventure sports)
□ Insurance for entrepreneurs/business owners
□ Other (Please specify)

8. How likely are you to consider a new insurance product introduced by <Your Brand> if it aligns with your specific needs/preferences? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. What additional features or services would make you more likely to choose <Your Brand> for insurance products? (Open-ended)
Ans: ___________________________________________

10. Would you prefer a bundled insurance package combining multiple types of coverage (e.g., home and auto insurance)? (MCQ-Single Selection)
○ Yes
○ No
○ Not sure