Product Development Survey
For Insurance Industry

Explore this product development and market preference survey template for the insurance industry. This survey aims to cover current usage, openness to new offerings, gaps in insurance coverage, preferred interaction channels and satisfaction levels with customer support.

Product Development Survey For Insurance Industry

1. What type of insurance products are you currently using or interested in purchasing in the future?(MCQ-Multiple Selection)
□ Life insurance
□ Health insurance
□ Auto insurance
□ Home insurance
□ Travel insurance
□ Property insurance
□ Other (Please specify)

2. When considering insurance coverage, which features do you prioritize? (MCQ-Multiple Selection)
□ Comprehensive coverage
□ Affordability/Competitive pricing
□ Easy claims processing
□ Customizable policy options
□ Quick policy issuance
□ Other (Please specify)

3. How satisfied are you with the current insurance products available in the market?(MCQ-Single Selection)
○ Very satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very dissatisfied

4. What factors would encourage you to switch to a new insurance provider or product?  (MCQ-Multiple Selection)
□ Better pricing
□ Enhanced coverage options
□ Improved customer service
□ Innovative offerings
□ More flexible policies
□ Other (Please specify)

5. How do you prefer to learn about new insurance products or updates?(MCQ-Multiple Selection)
□ Online advertisements (websites, social media)
□ Recommendations from friends/family
□ Insurance agent/broker recommendations
□ Email newsletters
□ Television advertisements
□ Other (Please specify)

6. What gaps or shortcomings do you find in existing insurance products that you wish to see addressed in new offerings (Open-ended)
Ans: ___________________________________________

7.  Are you interested in specialized insurance products tailored for specific needs or demographics? (MCQ-Multiple Selection)
□ Insurance for freelancers/gig workers
□ Insurance for retirees/seniors
□ Insurance for specific hobbies or activities (e.g., adventure sports)
□ Insurance for entrepreneurs/business owners
□ Other (Please specify)

8. How likely are you to consider a new insurance product introduced by <Your Brand> if it aligns with your specific needs/preferences? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. What additional features or services would make you more likely to choose <Your Brand> for insurance products? (Open-ended)
Ans: ___________________________________________

10. Would you prefer a bundled insurance package combining multiple types of coverage (e.g., home and auto insurance)? (MCQ-Single Selection)
○ Yes
○ No
○ Not sure