Purchase Behavior survey
for Automotive industry

1. Please select the option that best describes your awareness of <Your Brand>: (Multiple)
○ I have never heard of <Your Brand>.
○ I have heard of <Your Brand>, but I don’t know what it does.
○ I know what <Your Brand> does, but I have never considered using it.
○ I have considered using <Your Brand>, but I haven’t made a purchase yet.
○ I have used <Your Brand> in the past.
○ I am a loyal customer of <Your Brand>.

2. When you are considering purchasing automotive products or services, which of the following sources do you rely on for information and recommendations? (Multiple Type)
□ Online reviews and ratings
□ Recommendations from friends or family
□ Automotive professionals or mechanics
□ Television and radio advertisements
□ Internet search engines
□ Social media
□ In-store displays and promotions
□ None of the above
□  Other (please specify)

3. How often do you purchase automotive products or services for your vehicle(s)? (Multiple)
○ Multiple times a month
○ Once a month
○ Several times a year
○ Once a year
○ Rarely
○ Never

4. What factors are most important to you when making a purchasing decision for automotive products or services? (Multiple)
□ Price and affordability
□ Quality and reliability
□ Brand reputation
□ Warranty or guarantee
□ Product features and performance
□ Environmental responsibility
□ Convenience and ease of purchase
□ None of the above
□ Other (please specify):

5. How do you typically make your automotive product or service purchases? (Multiple)
○ In-person at physical stores
○ Online through e-commerce websites
○ Both in-person and online
○ Other (please specify):

6. Have you ever considered or purchased automotive products or services from <Your Brand>? If so, please describe your experience. (Open-ended)
Ans: ___________________________________________

7. If you haven’t considered or purchased automotive products or services from <Your Brand>, what would make you consider it in the future? (Open-ended)
Ans: ___________________________________________

8. Are there any specific products or services that you associate with <Your Brand>? (Open-ended)
Ans: ___________________________________________

9. What improvements or additions would you like to see from <Your Brand> in terms of automotive products or services? (Open-ended)
Ans: ___________________________________________

10. Is there anything else you’d like to share about your buying habits and preferences when it comes to automotive products or services? (Open-ended)
Ans: ___________________________________________