Purchase Behavior survey
for Automotive industry

Understand purchase behaviour for the automotive industry with our survey template.

Purchase Behavior Survey For Automotive Industry

1. Please select the option that best describes your awareness of <Your Brand>: (Multiple)
○ I have never heard of <Your Brand>.
○ I have heard of <Your Brand>, but I don’t know what it does.
○ I know what <Your Brand> does, but I have never considered using it.
○ I have considered using <Your Brand>, but I haven’t made a purchase yet.
○ I have used <Your Brand> in the past.
○ I am a loyal customer of <Your Brand>.

2. When you are considering purchasing automotive products or services, which of the following sources do you rely on for information and recommendations? (Multiple Type)
□ Online reviews and ratings
□ Recommendations from friends or family
□ Automotive professionals or mechanics
□ Television and radio advertisements
□ Internet search engines
□ Social media
□ In-store displays and promotions
□ None of the above
□  Other (please specify)

3. How often do you purchase automotive products or services for your vehicle(s)? (Multiple)
○ Multiple times a month
○ Once a month
○ Several times a year
○ Once a year
○ Rarely
○ Never

4. What factors are most important to you when making a purchasing decision for automotive products or services? (Multiple)
□ Price and affordability
□ Quality and reliability
□ Brand reputation
□ Warranty or guarantee
□ Product features and performance
□ Environmental responsibility
□ Convenience and ease of purchase
□ None of the above
□ Other (please specify):

5. How do you typically make your automotive product or service purchases? (Multiple)
○ In-person at physical stores
○ Online through e-commerce websites
○ Both in-person and online
○ Other (please specify):

6. Have you ever considered or purchased automotive products or services from <Your Brand>? If so, please describe your experience. (Open-ended)
Ans: ___________________________________________

7. If you haven’t considered or purchased automotive products or services from <Your Brand>, what would make you consider it in the future? (Open-ended)
Ans: ___________________________________________

8. Are there any specific products or services that you associate with <Your Brand>? (Open-ended)
Ans: ___________________________________________

9. What improvements or additions would you like to see from <Your Brand> in terms of automotive products or services? (Open-ended)
Ans: ___________________________________________

10. Is there anything else you’d like to share about your buying habits and preferences when it comes to automotive products or services? (Open-ended)
Ans: ___________________________________________

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People take their cars and vehicles seriously. They go to lengths to take care of their automobiles. The main question is- will your brand be taken into their consideration when they make a purchase ? There is one way to find out- publish this purchase behavior survey template. Take control of the market with serious data.

Seek information on brand awareness from your target customers. Understand their buying habits and modes of purchase. Seek open-ended responses from your target customers for future improvements in your products and services. 

This template can be easily customized as per your end goals. The positive part is that you can share this survey across multiple channels. This includes AMP emails and messenger applications. Compatible across devices, get high value data from the survey results to make better marketing strategies.

Additional resources to help you win your CX protocols

Get answers for commonly asked questions on Merren. Successfully collect customer feedback for your industry.

Read about improving customer satisfaction metrics, methods to collect feedback and information to boost your CX.

Hear from the industry experts on how to navigate the wide world of customer experience.

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