Purchase Behavior Survey
For EdTech Industry

Use this Customer Buying Habits and Preferences Survey for the EdTech Industry. Get answers on platform preferences, discovery methods, and factors influencing the choice of educational resources.

Purchase Behavior Survey For EdTech Industry

1. How often do you engage with educational content or online courses? (MCQ-Single Selection)
○ Daily
○ Several times a week
○ Once a week
○ A few times a month
○ Rarely or never

2. Where do you primarily access educational content or online courses? (MCQ-Multiple Selection)
□ Laptop/Desktop
□ Smartphone/Tablet
□ Work/School Computer
□ Public Library
□ Other (Please specify)

3. How do you prefer to discover new educational resources or courses?  (MCQ-Multiple Selection)
□ Search Engines (Google, Bing)
□ Social Media (Facebook, Twitter, LinkedIn)
□ Recommendations from Friends/Family
□ Email Newsletters
□ Other (Please specify)

4. What influences your decision to choose an EdTech platform for learning? (MCQ-Multiple Selection)
□ Course Quality and Content
□ Pricing and Discounts
□ Instructor Reputation
□ User Reviews/Testimonials
□ Other (Please specify)

5. Which payment model do you prefer when purchasing courses or educational resources? (MCQ-Single Selection)
○ One-time Payment for Individual Courses
○ Subscription-based Access to Multiple Courses
○ Pay-as-you-go for Course Modules
○ Free Courses with Optional Paid Certifications
○ Other (Please specify)

6. Do you tend to research multiple platforms before making a decision to enroll in an online course or program? (MCQ-Single Selection)
○ Yes
○ No

7. What time of day do you typically engage in online learning activities? (MCQ-Multiple Selection)
□ Morning
□ Afternoon
□ Evening
□ Late at night
□ Anytime throughout the day

8. How important is the duration of a course or program when making your choice? (MCQ-Single Selection)
○ Very important
○ Important
○ Neutral
○ Not very important
○ Not important at all

9. What specific features or tools do you look for in an online learning platform? (MCQ-Multiple Selection)
□ Interactive Quizzes/Assessments
□ Discussion Forums/Community Interaction
□ Live Webinars or Virtual Classes
□ Progress Tracking and Certificates
□ Other (Please specify)

10. Any additional comments or suggestions about your preferences for online learning platforms? (Open-ended)
Ans: ___________________________________________________