Purchase Behavior Survey
For Retail Industry

Share this purchase behaviour survey template and understand customer buying habits in the real industry. This survey aims to cover shopping frequency, preferred shopping channels, factors influencing purchase decisions, preferred shopping times, importance of discounts and frequently purchased product categories.

Purchase Behavior Survey For Retail Industry

1. How frequently do you shop at <Your Brand>? (MCQ-Single Selection)
○ Multiple times a week
○ Once a week
○ A few times a month
○ Once a month
○ Less than once a month
○ Rarely or never

2. Where do you primarily shop for retail products? (MCQ-Multiple Selection)
□ Physical stores
□ Online stores
□ Mobile shopping apps
□ Catalogs or mail-order
□ None of the above

3. Which factors influence your decision to shop at <Your Brand>? (MCQ-Multiple Selection)
□ Product quality
□ Pricing
□ Convenience of location
□ Brand reputation
□ Customer service
□ Variety of products
□ Promotional offers or discounts
□ None of the above

4. What time of the day do you usually prefer to shop at <Your Brand>? (MCQ-Single Selection)
○ Morning
○ Afternoon
○ Evening
○ Late night
○ Anytime, no specific preference

5. How important are discounts or promotional offers in your purchasing decisions at <Your Brand>?(MCQ-Single Selection)
○ Extremely important
○ Very important
○ Moderately important
○ Slightly important
○ Not important at all

6. What product categories do you most frequently purchase from <Your Brand>?  (MCQ-Multiple Selection)
□ Clothing and fashion
□ Electronics and gadgets
□ Home goods and decor
□ Beauty and personal care
□ Food and grocery items
□ Other

7. Do you prefer to shop alone or with someone else at <Your Brand>? (MCQ-Single Selection)
○ Alone
○ With family
○ With friends
○ Both alone and with others
○ I don’t have a specific preference

8. How do you prefer to make payments for purchases at <Your Brand>? (MCQ-Single Selection)
○ Cash
○ Debit or credit card
○ Mobile payment apps (e.g., Apple Pay, Google Pay)
○ Online payment platforms (e.g., PayPal)
○ None of the above

9. What improvements or changes would you suggest to enhance your shopping experience at <Your Brand>? (Open-ended)

Ans: ___________________________________________

10. Are there any specific trends or new services you would like <Your Brand> to introduce based on your shopping habits and preferences? (Open-ended)
Ans: ___________________________________________