Purchase Behavior Survey For
Travel And Hospitality Industry

Capture the purchase behaviour of your target customers using this survey template. This survey aims to gather insights into brand-based preferences, promotional deals and discounts, service and experience ratings within the travel and hospitality industry.

Purchase Behavior Survey For Travel & Hospitality Industry

1. How do you primarily book or reserve your travel accommodations? (MCQ-Multiple Selection)
□ Directly through <Your Brand>’s website or app
□ Online travel agencies (e.g., Expedia, Booking.com)
□ Travel agents or agencies
□ Recommendations from friends or family
□ Other (Please specify)

2. What influences your decision when selecting accommodations or travel services? (MCQ-Multiple Selection)
□ Price affordability
□ Previous positive experiences with <Your Brand>
□ Online reviews and ratings
□ Location convenience
□ Range of available amenities
□ None of the above

3. How far in advance do you typically plan or book your travel accommodations?  (MCQ-Single Selection)
○ Less than a week
○ 1-2 weeks
○ 3-4 weeks
○ 1-2 months
○ More than 2 months

4. Which factors are most important to you when choosing accommodations? (MCQ-Multiple Selection)
□ Cleanliness and hygiene standards
□ Proximity to attractions or points of interest
□ Room comfort and facilities
□ Safety and security measures
□ None of the above

5. How often do you consider promotional deals or discounts when making travel bookings?(MCQ-Single Selection)
○ Always
○ Often
○ Sometimes
○ Rarely
○ Never

6. Which type of accommodation do you prefer when traveling? (MCQ-Multiple Selection)
□ Hotels
□ Resorts
□ Vacation rentals (e.g., Airbnb)
□ Hostels
□ Boutique hotels
□ None of the above

7. What influences your decision to return to the same accommodation provider or brand? (MCQ-Multiple Selection)
□ Exceptional customer service
□ Loyalty programs or rewards
□ Consistent quality of services
□ Previous positive experiences
□ None of the above

8. How likely are you to try new or different accommodations/providers in your future travels? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. What specific amenities or services do you prioritize when choosing accommodations? (MCQ-Multiple Selection)
□ Free Wi-Fi
□ Complimentary breakfast
□ Gym or fitness facilities
□ Swimming pool or spa
□ On-site dining options
□ None of the above

10. What improvements, if any, would you like to see in the services offered by <Your Brand>?  (Open-ended)

Ans: _________________________________________________