Ad Creative Testing Survey
For Agriculture Industry

1. Have you previously seen or interacted with advertising creatives from <Your Brand>?
 (MCQ-Single Selection)
○ Yes
○ No

2. Which type of advertising creative do you generally find more engaging or impactful in the agriculture industry?
 (MCQ-Single Selection)
○ Images
○ Videos

3. Please select the elements you believe are crucial for an effective advertising creative in the agriculture industry.  (MCQ-Multiple Selection)
□ Clear and concise messaging
□ High-quality visuals (images or video production)
□ Relevance to farming/agricultural practices
□ Emotional appeal or storytelling
□ Call to action (CTA)
□ Other (Please specify)

4. If you were to recall an advertisement from <Your Brand>, which format (image or video) do you most likely remember or resonate with? (MCQ-Single Selection)
○ Images
○ Videos

5. What factors influence your preference for a particular type of advertising creative?
(MCQ-Multiple Selection)
□ Ability to convey information effectively
□ Entertainment value
□ Ease of understanding
□ Engagement on social media or digital platforms
□ Other (Please specify)

6. Please rate the effectiveness of <Your Brand>’s previous image-based advertisements on a scale of 1 to 5, with 1 being least effective and 5 being highly effective. (Open-ended)
Ans: ___________________________________________________

7. Please rate the effectiveness of <Your Brand>’s previous video-based advertisements on a scale of 1 to 5, with 1 being least effective and 5 being highly effective. (Open-ended)
Ans: ___________________________________________________

8.Which type of advertising creative (image or video) do you believe has a greater impact on influencing purchasing decisions in the agriculture industry?
(MCQ-Single Selection)
○ Images
○ Videos

9. If you could choose one format for <Your Brand>’s future advertisements, which would you prefer based on your experience and expectations? (MCQ-Single Selection)
○ Images
○ Videos

10. What specific elements or improvements would you suggest to enhance the effectiveness of <Your Brand>’s advertising creatives? (Open-ended)
Ans: ___________________________________________________