Customer Loyalty and Retention Survey For Apparel And Fashion Industry

1. How frequently do you currently use products or services from <Your Brand>? (MCQ-Single Selection)
○ Daily
○ Several times a week
○ Once a week
○ Occasionally
○ Rarely

2. What aspects of <Your Brand>’s products or services do you find most appealing? (MCQ-Multiple Selection)
□ Quality of materials
□ Design and style
□ Pricing
□ Customer service
□ Brand reputation
□ Convenience of purchase
□ Others

3.How likely are you to continue using products or services from <Your Brand> in the next six months? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

4. Which of the following would influence you to continue using <Your Brand>? (MCQ-Multiple Selection)
□ Regular updates on new collections
□ Exclusive discounts or offers
□ Enhanced product variety
□ Improved customer service
□ Sustainability initiatives
□ Others

5. Have you recommended <Your Brand>’s products or services to friends or family in the past six months? (MCQ-Single Selection)
○ Yes
○ No
○ I don’t recall

6. What improvements or changes would encourage you to continue using <Your Brand>? (Open-ended)
Ans: ___________________________________________________

7. How likely are you to explore new products or services introduced by <Your Brand> in the future? (MCQ-Single Selection)
○ Very likely
○ Somewhat likely
○ Not sure
○ Not likely at all

8. Select the factors that might prevent you from continuing to use <Your Brand>’s products or services. (MCQ-Multiple Selection)
□ Price increases
□ Decrease in product quality
□ Poor customer service experiences
□ Lack of innovation in designs
□ Competitor offerings
□ Others

9. How satisfied are you with the overall experience of using <Your Brand>’s products or services? (MCQ-Single Selection)
○ Very satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very dissatisfied

10. How did you first hear about <Your Brand>’s products or services? (MCQ-Single Selection)
○ Social media
○ Word of mouth
○ Advertising
○ In-store promotions
○ Other