Brand Positioning Survey for
Banking and Finance Sector
This brand positioning survey for the banking sector helps gauge your bank’s standing in the competitive financial landscape. By analyzing the survey data, you’ll gain valuable insights into market perception and overall customer satisfaction. This information is crucial for making strategic policy adjustments and ensuring your services meet customer expectations.
Brand Positioning Survey For
Banking & Financial Services Industry
1. Which of the following banking/financial service providers have you used in the past 12 months? (MCQ-Multiple Selection)
□ <Your Brand>
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Others (Please specify)
2.How often do you hear about or see advertisements for <Your Brand> compared to its competitors? (MCQ-Single Selection)
○ Much more frequently for <Your Brand>
○ Somewhat more frequently for <Your Brand>
○ About the same for all
○ Less frequently for <Your Brand>
○ Much less frequently for <Your Brand>
3. What do you perceive as the primary strengths of <Your Brand> compared to its competitors? (MCQ-Multiple Selection)
□ Better interest rates
□ Superior customer service
□ Wide range of service offerings
□ Technologically advanced platforms
□ Strong brand reputation
□ Others (Please specify)
4. Which aspects of <Your Brand>’s services/products do you think set it apart from competitors? (MCQ-Multiple Selection)
□ Unique features or benefits
□ Exceptional customer experience
□ Innovative technology solutions
□ Specialized services for niche markets
□ Brand’s ethical stance or values
□ Others (Please specify)
5.How likely are you to choose <Your Brand> over its competitors for your future banking/financial needs? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely
6.Which competitor do you perceive as the biggest threat to <Your Brand>’s position in the market? (MCQ-Single Selection)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Others (Please specify)
7. On a scale of 1 to 5, how well do you believe <Your Brand> compares to its competitors in terms of overall service quality? (MCQ-Multiple Selection)
□ 1 – Much lower than competitors
□ 2 – Lower than competitors
□ 3 – About the same as competitors
□ 4 – Higher than competitors
□ 5 – Much higher than competitors
8. What additional services or features would make <Your Brand> more appealing compared to its competitors? (MCQ-Multiple Selection)
○ Enhancing digital banking features
○ Offering more competitive rates
○ Improving customer service
○ Expanding service offerings
○ Strengthening marketing efforts
○ Others (Please specify)
9. What additional services or features would make <Your Brand> more appealing compared to its competitors? (MCQ-Multiple Selection)
□ Enhanced rewards programs
□ Better investment opportunities
□ Streamlined application processes
□ Personalized financial advice/planning
□ Enhanced security measures
□ Others (Please specify)
10. In your opinion, what sets <Your Brand> apart as a preferred choice in the market? (Open-ended)
Ans: ___________________________________________
Features of the Brand Positioning Survey
for Banking and Financial Industry
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Learn About the Brand Positioning Survey for the Banking and Finance Industry
Why does the banking and finance sector require a brand positioning survey?
Market perception:
This brand positioning survey will help banks understand how they are perceived by customers compared to competitors. This insight is crucial for identifying strengths and areas for improvement.
Strategic adjustments:
The survey data allows banks to make informed decisions about policy and strategy adjustments. The main aim is to make sure that their offerings are aligned with market demands, customer’s financial capabilities, government policies and customer needs.
Competitive analysis:
Understanding brand positioning helps banks gauge their competitive standing with relation to other financial institutes. Banks can develop strategies to differentiate themselves in a crowded market- between public and private institutes.
Brand values and alignment:
The survey ensures that the bank’s branding and messaging are consistent with customer perceptions and expectations. Most banking institutions have been in the market for decades. However, new financial and banking institutes are working in tandem with policies that will cater to the end consumer as well. Every positive brand positioning campaign will foster a stronger brand identity.