Market Segmentation Survey for
Banking and Finance Sector

Market segmentation for the banking sector is a major requirement that can collect critical data of their customer base. Segment various customer groups and curate financial and banking services based on the needs of customers. Use this data to tailor marketing campaigns, have service improvements and proper resource allocation.

Market Segmentation Survey For
Banking & Financial Services Industry

1. Which of the following age groups do you belong to? (MCQ-Single Selection)
○ 18-24 years
○ 25-34 years
○ 35-44 years
○ 45-54 years
○ 55+ years

2. What is your employment status? (MCQ- Single Selection)
□ Low fees and charges
□ High interest rates
□ Flexible terms and conditions
□ Quick and easy application process
□ Accessible customer support
□ Comprehensive security measures
□ Others (Please specify)

3.What is your level of education?
 (MCQ-Single Selection)
○ High school or equivalent
○ Some college or associate degree
○ Bachelor’s degree
○ Master’s degree or higher

4. Which best describes your annual household income? (MCQ-Single Selection)
○ Less than $25,000
○ $25,000 – $50,000
○ $50,000 – $75,000
○ $75,000 – $100,000
○ More than $100,000

5. What are your primary reasons for using banking/financial services? (MCQ-Multiple Selection)
□ Daily transactions and payments
□ Savings and investments
□ Loans and credit facilities
□ Retirement planning
□ Wealth management
□ Others (Please specify)

6.How do you prefer to manage your finances? (MCQ-Multiple Selection)
□ Traditional in-person banking
□ Online banking platforms
□ Mobile banking apps
□ Financial management software/tools
□ Automated or AI-driven financial advice
□ Others (Please specify)

7.Which factor influences your choice of a bank or financial institution the most?(MCQ-Multiple Selection)
□ Interest rates
□ Customer service quality
□ Convenience of locations/branches
□ Range of services offered
□ Reputation and trustworthiness
□ Technology and digital capabilities

8. How frequently do you seek financial advice or guidance? (MCQ-Multiple Selection)
○ Regularly
○ Occasionally
○ Rarely
○ Never

9.Do you belong to any specific financial membership programs or loyalty schemes? (MCQ-Multiple Selection)
○ Rewards or points programs
○ Premium customer benefits
○ Membership clubs
○ None

10. What additional services or benefits would encourage you to switch to <Your Brand>?(MCQ-Multiple Selection)
○ Cashback rewards
○ Lower interest rates
○ Enhanced digital banking features
○ Personalized financial advice/planning
○ Exclusive customer offers
○ Others (Please specify)

Features of Market Segmentation Survey
for Banking and Financial Industry

You can schedule our surveys for automated launch. Remain free of manual intervention and collect customer data at critical touchpoints.

You do not need any coding experience to build a market segmentation research campaign with us- that is our assurance.

View responses in the CX dashboard and get responses in real time. Everything is set up for maximum efficiency.

Learn About this Market Segmentation Survey for the Banking and Finance Industry

Why do you need a campaign for market segmentation for the banking and finance sector?

Precision marketing:
Segmentation helps market researchers identify diverse customer profiles. With this critical information, finance industries can craft personalized campaigns that resonate with each group’s financial needs and habits.

Enhanced product fit:
By understanding customer categories, banking sectors can develop or modify products to better fit their preferences. This will see better policy adoption rates among existing customers. Improved products and banking framework can also attract new market segments and welcome the institutions as their baking partner. 

Optimized operations:
Efficient segmentation ensures that resources, including time and budget, are allocated to the most promising customer segments. Financial sectors need to boost operational efficiency and profitability. Banks also operate at various locations, both rural and urban regions. Based on the current customer requirements, they will facilitate operations with calculated efficiency.