Customer Loyalty and Retention
Survey For Education Industry

1. How satisfied are you with the overall experience of using <Your Brand>’s products/services? (MCQ-Single Selection)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

2. Which specific product or service of <Your Brand> do you use or have experience with? (MCQ-Multiple Selection)
□ Online courses
□ Tutoring services
□ Test preparation materials
□ Educational software/apps
□ Workshops/seminars
□ Other (please specify)

3. How likely are you to continue using <Your Brand>’s product or service in the future? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

4. What features or aspects of <Your Brand>’s product or service do you find most appealing? (MCQ-Multiple Selection)
□ Quality of content/materials
□ User-friendly interface/platform
□ Variety of offerings
□ Timely customer support
□ Flexibility in learning options
□ Other (please specify)

5. Have you recommended <Your Brand>’s product or service to others? (MCQ-Single Selection)
○ Yes
○ No

6. How important is ongoing improvement or innovation in <Your Brand>’s product or service for you to continue using it? (MCQ-Single Selection)
○ Extremely important
○ Important
○ Neutral
○ Not very important
○ Not important at all

7. Are there any specific changes or enhancements you’d like to see in <Your Brand>’s product or service to ensure you continue using it in the future? (Open-ended)
Ans: ___________________________________________

8. How likely are you to explore or try out new features or updates introduced by <Your Brand>? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

9. Which factors, if any, might influence your decision to stop using <Your Brand>’s product or service? (MCQ-Multiple Selection)
□ Lower quality compared to competitors
□ Availability of better alternatives
□ Changes in personal needs or circumstances
□ Poor customer service/support
□ Pricing changes
□ Other (please specify)

10. What keeps you engaged or interested in using <Your Brand>’s product or service regularly? (Open-ended)
Ans: ___________________________________________