Purchase Behavior Survey
For Education Industry
The education industry is ever growing. Students are always seeking the best places to invest, learn and grow. Use this survey template to understand purchasing behaviours of students and their challenges. Gauge if potential students prefer online courses or a personal tutor. This form will give you plenty of insights from your target respondents.
Purchase Behavior Survey For Education Industry
1. How often do you invest in educational products or services? (MCQ-Single Selection)
○ Weekly
○ Monthly
○ Quarterly
○ Annually
○ Rarely
2. What type of educational products or services do you prefer to invest in? (MCQ-Multiple Selection)
□ Online courses
□ Tutoring services
□ Test preparation materials
□ Educational software/apps
□ Workshops/seminars
□ Other (please specify)
3. How do you prefer to purchase educational products or services? (MCQ-Single Selection)
○ Online platforms/websites
○ Physical stores/centers
○ Both online and physical locations
○ Other (please specify)
4. What factors influence your decision to purchase educational products or services? (MCQ-Multiple Selection)
□ Cost/pricing
□ Quality of content/materials
□ Recommendations from others
□ Brand reputation
□ Convenience of access
□ Other (please specify)
5. How much research do you conduct before purchasing educational products or services? (MCQ-Single Selection)
○ Extensive research
○ Moderate research
○ Minimal research
○ None, I usually rely on recommendations
6. Which payment model do you prefer when buying educational products or services? (MCQ-Single Selection)
○ One-time payment for a complete course/service
○ Monthly subscription
○ Pay per module/lesson
○ Other (please specify)
7. How important is it for you to have access to customer reviews or testimonials before making a purchase? (MCQ-Single Selection)
○ Very important
○ Important
○ Neutral
○ Not very important
○ Not important at all
8. What challenges do you usually face when purchasing educational products or services? (MCQ-Multiple Selection)
□ Lack of affordability
□ Difficulty in finding suitable options
□ Trusting the quality of the product/service
□ Limited payment options
□ Other (please specify)
9. Are you more inclined to purchase educational products or services during specific times of the year (e.g., back-to-school season, holiday sales)? (MCQ-Single Selection)
○ Yes
○ No
○ Not sure
10. What improvements or additions in the purchasing process would enhance your experience when buying educational products or services? (Open-ended)
Ans: ___________________________________________
Features For Purchase Behavior Survey
Form for Educational Organisations
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Educational Institutes :
Educational institutes such as schools, colleges and private coaching centres can identify the mode and medium of imparting knowledge. These institutes can cater to the requirements of potential students. The organisations can customize the way they share course materials. They can identify the current challenges and create modes of payments that are also convenient for international students.
EduTech Apps :
Online courses are plentifully available in the market. There are many phone applications that have personalized online coaching programs. These applications are centred around the educational industry. This reduces the barriers to learning. However, this template can help the brands understand what their potential students are looking for. It can open avenues for collaboration with other educational institutions.