Customer Loyalty and Retention Survey For Food & Beverage Industry

1. How frequently do you currently use products or services from <Your Brand>? (MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Rarely/Never

2. What factors encourage you to continue using <Your Brand>’s products or services?  (MCQ-Multiple Selection)
□ Product Quality
□ Affordability
□ Brand Loyalty
□ Customer Service
□ Availability/Convenience

3. On a scale of 1 to 5, how likely are you to continue using <Your Brand>’s products or services in the future? (1 being very unlikely, 5 being very likely) (Rating Scale)
○ 1
○ 2
○ 3
○ 4
○ 5

4. Which aspects of <Your Brand>’s products or services do you find most appealing? (MCQ-Multiple Selection)
□ Variety of Offerings
□ Taste/Flavor
□ Packaging/Design
□ Health/Nutritional Benefits
□ Unique Features

5. How long have you been a customer/user of <Your Brand>’s products or services?  (MCQ-Single Selection)
□ Less than 6 months
□ 6 months to 1 year
□ 1-3 years
□ More than 3 years

6. What improvements or enhancements would encourage you to continue using <Your Brand>? (MCQ-Multiple Selection)
□ Better Quality Control
□ More Affordable Pricing
□ Enhanced Product/Service Features
□ Improved Customer Support
□ Expansion of Product Range

7. Have you recommended <Your Brand> to friends or family in the past six months? (MCQ-Single Selection)
○ Yes
○ No

8. Which competitor’s products or services have you considered as an alternative to <Your Brand>? (MCQ-Single Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ None/I haven’t considered alternatives

9. How likely are you to explore other options or switch from <Your Brand> in the near future? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

10. What specific aspects or features of <Your Brand>’s products or services would make you more likely to continue using them? (Open-ended)
Ans: ___________________________________________