Brand Positioning Survey
For SaaS industry

1. Which SaaS brands or companies offering similar services to <Your Brand> are you aware of? (MCQ-Multiple Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ Other (Please specify)

2. In your opinion, which SaaS brand is the market leader in your industry? (MCQ-Single Selection)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ Other (Please specify)

3. What specific strengths do you perceive <Your Brand> has over its competitors? (MCQ-Multiple Selection)
□ Superior Features/Functionalities
□ Better User Experience/Interface
□ Stronger Customer Support
□ Competitive Pricing
□ Brand Recognition/Reputation
□ Other (Please specify): [Open-Ended]

4. Which areas do you believe <Your Brand> needs improvement to compete effectively with its rivals? (MCQ-Multiple Selection)
□ Enhance Features/Functionalities
□ Improve User Experience/Interface
□ Strengthen Customer Support
□ Adjust Pricing Strategy
□ Increase Marketing Efforts
□ Other (Please specify)

5. What unique advantages or innovations do you think <Your Brand> offers compared to its competitors? (MCQ-Single Selection)
Ans: ________________________________________

6. How do you rate <Your Brand>’s overall market presence compared to its competitors? (MCQ-Multiple Selection)
○ Market Leader
○ Strong Competitor
○ Average Competitor
○ Behind Competitors
○ New Entrant

7. On a scale of 1-10, how likely are you to recommend <Your Brand> over its competitors? (1 being not likely at all, 10 being highly likely) (MCQ-Single Selection)
○ 1
○ 2
○ 3
○ 4
○ 5
○ 6
○ 7
○ 8
○ 9
○ 10

8. Which competitor, if any, do you believe poses the biggest threat to <Your Brand>’s market position? (MCQ-Single Selection)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ None of the above
○ Other (Please specify)

9. What specific strategies or improvements do you think <Your Brand> could undertake to gain a stronger position in the marketplace? (Open-Ended)
Ans: ________________________________________

10. Demographic Information: (MCQ-Single Selection)
○ Age
○ Gender
○ Male
○ Female
○ Other
○ Occupation
○ Location